Freelance strategic consultancy for clients in the UK and overseas. Many clients are in the creative and cultural sectors, reflecting my recent in-house focus, but I work with all kinds of purpose-driven organisations. Services include strategy development and articulation, brand strategy and development, and communications consultancy.Recent projects include: development of the Strategic Plan 2023-2027 for the British Academy; programme management for the completion of the capital… Show more Freelance strategic consultancy for clients in the UK and overseas. Many clients are in the creative and cultural sectors, reflecting my recent in-house focus, but I work with all kinds of purpose-driven organisations. Services include strategy development and articulation, brand strategy and development, and communications consultancy.Recent projects include: development of the Strategic Plan 2023-2027 for the British Academy; programme management for the completion of the capital transformation and reopening of The Courtauld Gallery; a brand strategy for a private art collection; strategy and positioning for a major new visitor attraction in South America; strategic counsel and business planning for a learned society based in the Middle East, and a brand refresh for the international Communicating the Arts conference. If you have a strategic, brand or communications challenge, please drop me a line. Even if I'm not in a position to help, I may know someone who can. I take on projects both large and small, and work with a range of trusted and highly experienced associates. A website for my consultancy is on its way, but client work takes precedence! Show less

Key member of Executive team, critical role in maximising audiences & launching The New Royal Academy in May 2018. Responsible for brand strategy, communications, public affairs, marketing, digital & visitor experience. Exec sponsor for HLF-funded activities & new free displays as part of transformational redevelopment. Recent achievements:2018• Attracted 256,000 visitors to Charles 1st, kicking off year-long programme of exhibitions, events & activities to mark the RA’s… Show more Key member of Executive team, critical role in maximising audiences & launching The New Royal Academy in May 2018. Responsible for brand strategy, communications, public affairs, marketing, digital & visitor experience. Exec sponsor for HLF-funded activities & new free displays as part of transformational redevelopment. Recent achievements:2018• Attracted 256,000 visitors to Charles 1st, kicking off year-long programme of exhibitions, events & activities to mark the RA’s 250th birthday • In May, launched The New RA to widespread acclaim• Delivered major partnerships with Royal Mail (RA250 artist-designed stamps), Royal Mint (RA250 coin) & London’s West End (artist-designed flags across Regent St, Bond St, Piccadilly & St James)• Achieved highest attendance at Summer Exhibition since 1907 + over 300,000 visitors to new free displays• Keynote speaker, Communicating the Museum, Chicago2017• Welcomed more than 1.1m visitors to the RA whilst building work entered final stages• Appointed to Board of Heart of London Business Alliance• Launched new, HLF-funded online platform enabling the public to explore the RA's Collection ahead of displays opening in 20182016• The success of Painting the Modern Garden: Monet to Matisse helps the Academy reach 100,000 Friends of the RA – highest in its history • Led talks & workshops for cultural professionals in Paris, Helsinki, Antwerp• The RA takes the UK #1 & #2 spots in the Art Newspaper annual top 10 of ticketed art exhibitions2015• Ai Weiwei becomes the year’s most successful UK contemporary art exhibition & a global media phenomenon• Won ‘Best of the Web’ award at Museums & the Web, Chicago• Delivered Europe’s most successful arts crowd funding campaign to date, raising over £123k via Kickstarter in under 6 weeks• Achieved highest visitor attendance for Summer Exhibition since 19552014 • Promoted to head up new ‘Public Engagement’ function• Keynote speaker, Communicating the Museum conference, Sydney Show less

Responsible for all press, marketing, digital, brand strategy and internal comms. Member of Executive management team and Strategy Group, with key policy role. Achievements as Director of Communications as follows:Visitor attendance• Exceeded attendance targets for a series of exhibitions, including 'David Hockney RA'​ (at 601,000 visitors, the 5th highest attendance for a paid exhibition globally in 2012); 'Bronze'​ and 'Constable Gainsborough Turner'​, 2012; 'Manet: Portraying… Show more Responsible for all press, marketing, digital, brand strategy and internal comms. Member of Executive management team and Strategy Group, with key policy role. Achievements as Director of Communications as follows:Visitor attendance• Exceeded attendance targets for a series of exhibitions, including 'David Hockney RA'​ (at 601,000 visitors, the 5th highest attendance for a paid exhibition globally in 2012); 'Bronze'​ and 'Constable Gainsborough Turner'​, 2012; 'Manet: Portraying Life'​ and 'Richard Rogers RA'​, 2013; 'Sensing Spaces: Architecture Reimagined'​, ‘Anselm Kiefer’ and ‘Giovanni Battista Moroni’, 2014• Over three successive years (2012, 2013, 2014) secured three of the top ten places in the Art Newspaper’s annual survey of exhibition attendances, making the RA the most successful UK visual arts venue in terms of paid per day temporary exhibition attendanceReforming the institution2014• Launched all-new RA digital presence as first phase of digital transformation programme• Completed the Getty Leadership Institute's Executive Education Program for Museum Leaders – the most prestigious international training programme for museum directors 2013• Led the creation of the RA’s first Strategic Plan (2013-2018) documenting vision & objectives for 250th anniversary & framework for reporting• Key role in successful £12.7m application to Heritage Lottery Fund for transformational redevelopment of the RA, plus ongoing Exec responsibility for the HLF Activity Plan & teams • Took ownership of RA web team, began working with global innovation consultancy IDEO to create ambitious new digital strategy2012• Led & launched new RA brand strategy & identity following research & consultation with Royal Academicians, trustees, staff & other stakeholders• Established audience insight function, using data & market intelligence to drive commercial & cultural success• Consolidated & restructured press & marketing teams to deliver expanded remit Show less

Year-long career break spent travelling and experiencing cultures in the Middle East, South East Asia, Australasia and Latin America. Taught Business English to senior management of retail giant Lider (a subsidiary of Walmart) in Santiago, Chile (April-July 2010).

Diverse role spanning strategic consulting and client management. Responsibilities included advising clients, devising and implementing a wide range of high-profile brand and marketing communications initiatives, pitch-winning and business development, leading and inspiring a team of creatives.Example clients and projects include:• O2/Telefonica – nationwide research and development of employee engagement strategy, on/offline channels • Ofsted – research and development of a new… Show more Diverse role spanning strategic consulting and client management. Responsibilities included advising clients, devising and implementing a wide range of high-profile brand and marketing communications initiatives, pitch-winning and business development, leading and inspiring a team of creatives.Example clients and projects include:• O2/Telefonica – nationwide research and development of employee engagement strategy, on/offline channels • Ofsted – research and development of a new brand identity, internal and external communications for the best-known brand in the public sector• Freshfields Bruckhaus Deringer – strategic consulting, revamp of corporate communications channels for leading international law firm• UK Foreign & Commonwealth Office – strategic review and new internal communications channels for nearly 20,000 staff working around the globe• The Shard London Bridge (Sellar Property Group) – local community and business engagement• Tenant Services Authority – research, development and implementation of brand identity, communications strategy and national public engagement campaign for new UK social housing regulator• AXA Insurance – evaluation and development of communications channels• Central Office of Information (COI) – wide variety of projects for UK government departments and public bodies• WaterAid – digital awareness campaignWinner CIPR Excellence Award, for work with the UK's Independent Living Fund, 2007 Show less

Led business development, pitches and account direction. Provided a wide range of communications consultancy for corporate and UK government clients. (Company was subsequently acquired by Engage Group in 2005.)

Responsible for all publishing and marketing activity for one of the UK’s most prestigious art colleges. Managed a small team, budget and contracts. Conducted radical overhauls of College’s on- and offline marketing channels including College Prospectus, exhibition catalogues and website. Commissioned some of the UK's most talented creative agencies and created promotional campaigns for the College's annual exhibition of students' work.

Devised marketing campaigns to promote the ICA’s high-profile exhibitions, films, performances, talks, club nights and gigs. Responsible for marketing budget and contracts. Edited communications for ICA members and the public including monthly programme, commissioned cutting-edge creative work. Coordinator of the Fourth ICA Biennial of Independent Film and Video (1997).

Combined commercial role (responsibility for selling all advertising, promotions, subscriptions marketing and syndication) with editorial role (features, reviews and interviews).