Co-author double gold winning IPA effectiveness award 2024.The Short Version: Founder of data driven media planning and buying at Medialab. I enjoy solving marketing problems that deliver outstanding business outcomes. The Long Version:Hired in 2006 by our entrepreneurial founders after their 2005 MBO I was entrusted and supported to build a media planning business we have since scaled from £1m to £150m annual billings partnering with some of the UKs greatest brands. How?Firstly, by founding a data driven approach to all marketing decision making and ensuring our planning insights can be acted on through brilliant buying.Secondly, by earning the trust of my peers and our clients through evidencing the difference of being data driven.Thirdly, through the fortune of learning from some of the industry’s top talent spanning both colleagues and clients. Data driven success is a sound approach, but people make it a reality!After establishing ‘data driven success’ in offline channels I transitioned the approach to digital and subsequently spearheaded the launch of the fastest growing TV planning and buying department, which is now the largest indy operation in the UK. In 2018 I launched our Apollo marketing intelligence platform that is the embodiment of our data driven success approach. Apollo solves numerous problems for our clients and our business and is intrinsic to all that we do. Our clients love it and so do we!As Chief Data Officer my role is to power data driven success for all of our clients.We are leaders in our field, with an impressive list of clients including Amex, National Trust, Direct Wines, Sunlife, Mind... as well as a 78% referral rate for new business. So, if you are a marketer looking for an agency with a fresh approach and an unwavering commitment to client results, or you think you have what it takes to join our wonderful team, get in touch!