Will Ellison Email & Phone Number

New York, United States

New York, Ny, Us

New York, Ny, Us

San Francisco, Ca, Us

New York, Us

Responsible for building, developing and leading teams focused on Product Marketing, CRM, Content and Education, Social, and Organic growth.

Atlanta, Ga, Us

Lead Consumer Experience team at Consumer Solutions, Sharecare, including design, user experience, content development and consumer marketing functions. -Create and launch new consumer marketing programs and experiences, leveraging enhanced analytics to grow user lifetime value.-Utilize multi-channel approach (on-site, email, social, print and mobile) to create longitudinal engagement and improve user retention and monetization. -Build out customer centric analysis and KPI reporting.-Guide evolution of revamped Consumer Experience and UX, leveraging data informed design principles.-Design and apply AB testing methodology and discipline to enhance media efforts and client campaigns.Led and built Program Strategy team of Consumer Solutions, Sharecare (QualityHealth). -Developed client program strategy, architecture and solution design to meet and exceed both client ROI and consumer satisfaction. -Established deal vetting and bid management process.-Drove best practices around integrated program sizing, targeting and optimization.

Huntsville, Al, Us

Responsible for overall traffic growth and audience development. Leveraged PR, SEO, PPC, email and social channels to increase brand exposure and boost monetizable traffic. Developed customer retention initiatives to drive repeat visits and create brand loyalty.

Focusing on the development of customer acquisition and retention strategies and tactics, as well as developing reporting / analytics infrastructure and insights.

Burbank, Ca, Us

Responsible for the acquisition, retention and monetization of registered users. Lead on transitioning / integrating relationship marketing programs from the Kaboose network into the Disney Moms and Family Portfolio.

Ca

Responsible for the acquisition, retention and monetization of registered users. Charged with driving traffic, increasing engagement, developing the value proposition to the consumer, increasing brand awareness and collaborating with sales to generate qualified leads for partners.

Jericho, Ny, Us

Led marketing activities and initiatives for the Interactive division of Publishers Clearing House, including the development and refinement of the online business model. Responsible for the profit/loss and overall customer experience for pch.com. Led team in development and execution of multi-channel CRM strategy to maximize overall customer lifetime value.