• Creation of Reports and Dashboards – Transitioning our business intelligence reports and dashboards from Tableau to Looker and collaborating with stakeholders to create new ones.• Data Engineering – Importing new data and generating new statistics and dashboards that led to the identification of a seven figure per annum sum in pricing inefficiencies.• Ad-hoc and automated reporting – Collecting and cleaning match event and betting data via SQL, Excel, Looker, and Python, then analysing, visualizing, and presenting insights to stakeholders to influence decision-making.• Developed effective models to support key strategies – Creation of Python models to predict margin on football betting markets and customer behaviour.• Mentored and developed junior analysts - Provided training to junior staff in analysis (Looker & Excel), football forecasting (Excel and Python), and data engineering (Looker & SQL).

• Ownership of the football prop trading product - Identified market inefficiencies and implemented strategies to exploit them using our £2 million betting bank, both on our betting exchange and within our sportsbooks. Achieved an average 12% yearly profit over 3 years.• Football Prediction - Developed models in Excel and Python to simulate various football outcomes, used for pricing new markets, one-off Airton Risk insurance deals, and enhancing pricing efficiency in current markets. • Retrospective analysis - Reported on various football markets, collected match event and betting data with SQL, analysed with Excel and Python, and utilized insights to implement changes improving our product offering.• Designing and teaching a basics of bookmaking and pricing course for all new traders and mentoring work with the established traders.

• Football Trading: including odds compiling, result settling, risk management, event inputting, and display of events across all Sky Bet platforms.• Daily price management of the Football Desk product.• Managing and trading live events.• Customer Management. Monitoring both pre-match and live bets and highlighting potentially good and bad customers for further action.