I'm a technical SEO first, an analyst second, and a content strategist third, though my favorite projects have required all three of me in some combination. I've been at it for more than ten years and I like to think I keep getting better even as the state of the web gets mostly worse. I'll encourage you to write about what you know and love, only better and more. I'll help you clean up your house (website itself, analytics setup) before you invite people over (grow organic traffic). I don't like GA4 any more than you do, but I'll fix it so's you can hate it less. I'll talk to you about movies, music, and books during any spare moment.