As a key contributor to the Business Analytics & Insights team, I drive the scaling and standardization of analytics and reporting across the organization. My work empowers sales, marketing, and product teams with end-to-end analytics solutions, leveraging Scrum and Agile methodologies for streamlined execution.With a focus on reducing time-to-insight, I specialize in identifying use cases, integrating and transforming data, and delivering actionable visualizations that support data-driven decision-making.

As a specialist in data integration, transformation, and visualization, I delivered impactful projects across diverse industries, consistently driving client success. In my role as Project Lead on multiple accounts, I built strong client relationships, leading to repeat engagements and ongoing partnerships.My focus was on BI implementations, leveraging a wide array of tools including Microsoft Power BI, Domo, Salesforce Marketing Cloud Intelligence (formerly Datorama), Looker Studio, Salesforce CRM Analytics, and Tableau. My strong SQL expertise enabled me to build custom views that powered my reports, with a keen focus on ensuring data accuracy through rigorous QA processes.Throughout these projects, I operated within Scrum and Agile frameworks, fostering a collaborative and adaptive approach to meeting client needs.

Organized and hosted tennis tournaments for current, former, and prospective student-athletes, successfully establishing the Ohio market for CTT by integrating the collegiate team atmosphere into UTR-sanctioned events. I managed all aspects of event promotion, including cold calling, social media marketing (with a focus on Facebook and Instagram), and designing marketing materials using Canva to drive awareness and participation.

Alongside my current college tennis coach, I hosted weekly clinics and weekend events for members of all ages.

The UD Athletic Communications office is responsible for providing reliable and meaningful sources of media for the followers and fans of all UD sports. My duties consisted of designing and creating the tennis media guide for the 2018-19 season, using Microsoft Excel to keep stats, writing competition recap articles and posting them to the main website, and assisting the management of UD Athletics social media accounts.

I helped develop high-performance junior players and prepared them for tournament play.

Worked as a counselor for the children's summer camp.Organized promotional events for prospective members of all ages.

Organized promotional events to attract new members.Composed tournament schedules for members of the tennis academy.