Will Harrison work email
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Will Harrison personal email
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Stand out. Be different. Drive growth.Transformation loving, results driven, market & customer insight led marketing leader. Creative, curious, collaborative. Started agency side then on to client roles across different sectors in fast-paced private equity and shareholder environments.I have grown established brands, launched new brands, pitched and led bold, distinctive, memorable, multi award winning and commercially successful cross-channel brand and product marketing campaigns as well as setting up marketing strategy & planning functions, managed ops & fulfilment with business case impacts short and long term. All driving key brand metrics up, increasing media ROI as well as measurable commercial growth.I have always contributed to the workplace being a positive, collaborative and inclusive environment. I have had various employee representative positions and enjoy leading, building, growing and motivating a team and positively influencing a business.• People management: team recruitment, management and succession planning • Budget management: over £25m across media, creative production and supplier funded initiatives• Key agency relationship management: creative, media, brand strategy, research, content etc. plus pitching/on-boarding • Stakeholder management and influencing: strong people skills and comfortable across all business levels, departments, internally and externally - up to CEO and board level• Insight informed creative: track record of successful, bold, innovative brand and product campaigns that engage with the target audience and deliver commercial growth as well as brand perceptions
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The AaLondon, Gb -
Group Marketing DirectorThe Aa Mar 2024 - PresentBasingstoke, Hampshire, GbGroup Strategy & Planning / Brand Strategy, Management & Marketing TTL / Operations & Fulfilment
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Group Brand DirectorThe Aa Nov 2021 - Mar 2024Basingstoke, Hampshire, GbPromoted during Private Equity takeover. Delivered against group commercial growth ambitions with responsibility for brand strategy, management, TTL marketing creative & media, brand social & content and insight & effectiveness tracking. Key agency relationship and budget management. Team growth and development with internal & external talent.Led creative agency pitch and brand repositioning with new 'Always Ahead' platform and 'Its OK, I'm with The AA' expression and identity with supporting group objectives, segmentation and purpose. Award winning work with significant KPI uplifts.- Marketing Society Awards winner x3:- campaign of the year 2023- best brand team 2023- most effective use of data & insight 2023- Campaign Media Awards gold: best social strategy - British Arrows silver & bronze: automotive, 30"- Creative Circle silver: best integrated campaign
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Head Of Brand MarketingThe Aa Mar 2020 - Nov 2021Basingstoke, Hampshire, GbLed the brand through Covid-19 and beyond with a team covering group brand strategy, management and customer insight led omnichannel marketing creative and media, including all brand social channels and content strategy and execution. Particularly proud of 'keep Britain moving' and Tukker 🐶 'love that feeling' marketing comms, keeping the brand front of mind at a critical time for drivers, in a first ever ad without a van. Thinkbox award, marketing week campaign of the year and significant increase in short and long term acquisition and retention ROI + best ever media ROI and growth in key brand perception metrics in both core and developing P&Ls.
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Marketing Communications LeadThree. Mar 2019 - Feb 2020Reading, Berkshire, GbResponsible for cross channel marketing comms execution and budget management (media & creative) across a combination of quarterly, campaign, partnership and line of business activity. I worked closely with many areas of the business – insight, legal, propositions, partnerships, channels – as well as lead external agencies. • Led Q4 comms cross channel across multiple lines of business including defining and rolling out new positioning for our Unliiiiiimited data proposition, Black Friday comms (with iconic OOH placements at Old Street roundabout) and Christmas • Led the LADBible ‘Relaxing Stuff’ partnership (strategy setting, production meetings and shoots, ongoing optimisation) with over 30 pieces of unique content produced in 2019, often working with talent (East 17, Gemma Collins, Aitch, live hamsters). Our Lewis Capaldi ASMR content was the most engaged LADBible video ever and we won bronze for media idea launch at the media week awards. • Led a targeted ongoing digital campaign called ‘Reasons to Choose Three’ with tailored animated and static creative based around behavioural, cultural and needs based signals. This has driven significant traffic to site as well as direct and assisted conversions. • Led adapts of the ‘Phones Are Good’ campaign cross channel with increased branding and tailored messaging based on insights -
Head Of AdvertisingCarphone Warehouse Mar 2018 - Mar 2019Responsible for campaign strategy, media planning/execution and creative planning/execution across all channels aligned to the customer/business strategy.• Responsibility for a multi-million pound media and production budget • Team management - 1 to 1s, objective setting, development, business context• Management of senior internal stakeholders and external agencies• Secured substantial YOY increases (over 100%) in supplier funding• Identified and delivered media and creative ‘firsts’ – e.g. YouTube bumper activity, digital retargeting optimization, Apple approved cross channel campaigns, Evening Standard real time executions• Worked closely with commercial and analytics teams to progress the quality of the advertising in line with the business strategy and brand direction• Used customer insight and commercial objectives to set targeting, positioning and KPIs -
Senior Brand ManagerCurrys Plc Jan 2017 - Mar 2018GbResponsible for brand strategy and management for Currys PC World, Currys PC World Business and Dixons Travel with a combination of in-house strategy / positioning work and external agency support during a period of re-positioning.• Developed and defined a new brand strategy, visual identity, TOV and sonic for Currys PC World. Led over 70 stakeholder interviews plus cross-functional workshops to ensure successful implementation• Identified and led on key brand ‘hero initiative’ projects – e.g. launching a retail partnership with Tesco, new staff training approach, SF approach in-store, repositioning of ‘Our Experts Love’, TechTalk blog, website design and UX improvements• Led brand management of campaigns for key trade periods as well as specific category work – e.g. Black Tag / New Year, New You / January Sale, ‘Our Experts Love’, Gaming launch• Developed and defined a new brand framework and creative campaign toolkit for Dixons Travel• Supported development of a multi-brand corporate brand strategy for Dixons Carphone• Led a rebrand of our CSR programme / initiatives – ‘Live, Earth, Neutral’• Worked closely with the customer insights team to track brand metrics and the importance of brand across the whole business beyond just marketing comms. -
Advertising ManagerCarphone Warehouse Nov 2013 - Jan 2017Managed creative and media across all channels, championing better customer insight led brand comms, innovation and leading cross-channel campaign development. Plus, travelled across the world with Keith Lemon...• Responsibility for a multi-million pound budget and team management• Experience of agency pitching / on-boarding from both a creative and media perspective• Led and managed multiple cross channel brand and tactical campaigns, working closely with all other marketing channels• Led relationships with multiple internal stakeholders and external agencies, manufacturers and networks• Implemented a new strategic comms platform (Super Mega Personalised, Keith Lemon) with a new creative and media agency with clear customer targeting that delivered big uplifts in brand and commercial metrics• Client lead on multiple large scale TV / production with various levels of ‘talent’.• Delivered very reactive P&P campaigns alongside longer term strategic brand work• Managed the partner comms relationship with Apple for Marketing – built collaborative relationships that delivered marketing that worked for both brands as well as leading during product launches. I agreed various ‘firsts’ in channel execution, stock allowance and asset usage.• Agreed a 3 month sabbatical in 2016 to travel with my wife around Australia, New Zealand, Philippines and Japan
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Retail Marketing ManagerCarphone Warehouse May 2011 - Nov 2013Working across many areas of the business, I managed new store format rollouts before going on to manage multiple category POS teams as well as external print and visual merchandising suppliers. • Managed new store format openings (3 a week) to ensure strategy, messaging, delivery and execution was right first time.• Managed both the non-cellular categories (broadband, TV, tablets, accessories) and then the lead cellular categories (postpay, prepay, SIMO, SIMF) with a team of direct reports• Worked collaboratively with multiple areas of the business – commercial (buying / prop teams), space planning, supply chain, merchandising, brand and insight teams• Managed external creative agencies and suppliers• Worked on multiple cost-saving initiatives and in-store messaging / fixture trials to deliver sales uplifts
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Account Manager - SonyCrayon London Oct 2010 - May 2011Crayon were a creative agency, later became part of Karmarama.I worked with Sony, the agency’s largest client, and the internal agency team to adapt and deliver specific marketing initiatives and cross-channel campaigns including the large scale 2010 Christmas campaign, led by a Derek Jacobi Christmas Carol TVC. I was chosen to work at the client’s office on a secondment to deliver specific retail marketing projects.
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Account Manager - LogitechBluemoon Marketing Oct 2008 - Oct 2010One of two account managers at a start up agency, I owned the agency relationship with their largest client, Logitech, planning and executing their ambitious trade marketing plans for the UK with travel to Swiss HQ and European relationship building.I managed a 500k pa client budget, multiple agency relationships, a merchandising team of 15 and travelled the UK pitching trade marketing initiatives to varying sized retailers (Harrods, Dixons, Micro Anvika, Staples) with subsequent tracking and optimising to deliver measurable commercial and brand results.
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Account Management PlacementAmv Bbdo Aug 2008 - Sep 2008London, London, Gb -
Account Management PlacementM&C Saatchi Sep 2007 - Sep 2007London, Gb -
Media Unit PlacementOxfam Aug 2007 - Aug 2007Oxford, Oxfordshire, GbWorked on securing local and national publicity for Oxjam and Oxfam’s online shop.
Will Harrison Skills
Will Harrison Education Details
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University Of YorkEnglish And History Of Art -
Marketing Week Mini Mba With Mark RitsonMarketing
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British Psychotherapy FoundationPsychoanalysis
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Formazione Indicod-EcrCategory Management (2 Day Course)
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London School Of JournalismCreative Writing (Evening Courses)
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Abingdon & Witney CollegeDiploma In Foundation Studies (Art & Design)
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Abingdon School
Frequently Asked Questions about Will Harrison
What company does Will Harrison work for?
Will Harrison works for The Aa
What is Will Harrison's role at the current company?
Will Harrison's current role is Group Marketing Director at The AA.
What is Will Harrison's email address?
Will Harrison's email address is wi****@****ail.com
What schools did Will Harrison attend?
Will Harrison attended University Of York, Marketing Week Mini Mba With Mark Ritson, British Psychotherapy Foundation, Formazione Indicod-Ecr, London School Of Journalism, Abingdon & Witney College, Abingdon School.
What skills is Will Harrison known for?
Will Harrison has skills like Direct Marketing, Account Management, Multi Channel Marketing, Digital Marketing, Retail, Retail Category Management, Product Marketing, Strategy, Competitive Analysis, Market Research, Marketing, Marketing Strategy.
Who are Will Harrison's colleagues?
Will Harrison's colleagues are Mark Jarvis Dip Idm, M Idm, Jim Scott, Elias Triantafyllidis, Bharani Jayachandran, Andrew H., Wayne King, Kathryn Thomas.
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