Will Harrison Email & Phone Number

London, GB

Basingstoke, Hampshire, GB

Group Strategy & Planning / Brand Strategy, Management & Marketing TTL / Operations & Fulfilment

Basingstoke, Hampshire, GB

Promoted during Private Equity takeover. Delivered against group commercial growth ambitions with responsibility for brand strategy, management, TTL marketing creative & media, brand social & content and insight & effectiveness tracking. Key agency relationship and budget management. Team growth and development with internal & external talent.Led creative.

Basingstoke, Hampshire, GB

Led the brand through Covid-19 and beyond with a team covering group brand strategy, management and customer insight led omnichannel marketing creative and media, including all brand social channels and content strategy and execution. Particularly proud of 'keep Britain moving' and Tukker 🐶 'love that feeling' marketing comms, keeping the brand front of.

Reading, Berkshire, GB

• Responsible for cross channel marketing comms execution and budget management (media & creative) across a combination of quarterly, campaign, partnership and line of business activity. I worked closely with many areas.
• Led Q4 comms cross channel across multiple lines of business including defining and rolling out new positioning for our Unliiiiiimited data proposition, Black Friday comms (with iconic OOH placements at Old Street.
• Led the LADBible ‘Relaxing Stuff’ partnership (strategy setting, production meetings and shoots, ongoing optimisation) with over 30 pieces of unique content produced in 2019, often working with talent (East 17, Gemma.
• Led a targeted ongoing digital campaign called ‘Reasons to Choose Three’ with tailored animated and static creative based around behavioural, cultural and needs based signals. This has driven significant traffic to.
• Led adapts of the ‘Phones Are Good’ campaign cross channel with increased branding and tailored messaging based on insights

• Responsible for campaign strategy, media planning/execution and creative planning/execution across all channels aligned to the customer/business strategy.
• Responsibility for a multi-million pound media and production budget
• Team management - 1 to 1s, objective setting, development, business context
• Management of senior internal stakeholders and external agencies
• Secured substantial YOY increases (over 100%) in supplier funding
• Identified and delivered media and creative ‘firsts’ – e.g. YouTube bumper activity, digital retargeting optimization, Apple approved cross channel campaigns, Evening Standard real time executions

GB

• Responsible for brand strategy and management for Currys PC World, Currys PC World Business and Dixons Travel with a combination of in-house strategy / positioning work and external agency support during a period of.
• Developed and defined a new brand strategy, visual identity, TOV and sonic for Currys PC World. Led over 70 stakeholder interviews plus cross-functional workshops to ensure successful implementation
• Identified and led on key brand ‘hero initiative’ projects – e.g. launching a retail partnership with Tesco, new staff training approach, SF approach in-store, repositioning of ‘Our Experts Love’, TechTalk blog.
• Led brand management of campaigns for key trade periods as well as specific category work – e.g. Black Tag / New Year, New You / January Sale, ‘Our Experts Love’, Gaming launch
• Developed and defined a new brand framework and creative campaign toolkit for Dixons Travel
• Supported development of a multi-brand corporate brand strategy for Dixons Carphone

• Managed creative and media across all channels, championing better customer insight led brand comms, innovation and leading cross-channel campaign development. Plus, travelled across the world with Keith Lemon...
• Responsibility for a multi-million pound budget and team management
• Experience of agency pitching / on-boarding from both a creative and media perspective
• Led and managed multiple cross channel brand and tactical campaigns, working closely with all other marketing channels
• Led relationships with multiple internal stakeholders and external agencies, manufacturers and networks
• Implemented a new strategic comms platform (Super Mega Personalised, Keith Lemon) with a new creative and media agency with clear customer targeting that delivered big uplifts in brand and commercial metrics

• Working across many areas of the business, I managed new store format rollouts before going on to manage multiple category POS teams as well as external print and visual merchandising suppliers.
• Managed new store format openings (3 a week) to ensure strategy, messaging, delivery and execution was right first time.
• Managed both the non-cellular categories (broadband, TV, tablets, accessories) and then the lead cellular categories (postpay, prepay, SIMO, SIMF) with a team of direct reports
• Worked collaboratively with multiple areas of the business – commercial (buying / prop teams), space planning, supply chain, merchandising, brand and insight teams
• Managed external creative agencies and suppliers
• Worked on multiple cost-saving initiatives and in-store messaging / fixture trials to deliver sales uplifts

Crayon were a creative agency, later became part of Karmarama.I worked with Sony, the agency’s largest client, and the internal agency team to adapt and deliver specific marketing initiatives and cross-channel campaigns including the large scale 2010 Christmas campaign, led by a Derek Jacobi Christmas Carol TVC. I was chosen to work at the client’s office.

One of two account managers at a start up agency, I owned the agency relationship with their largest client, Logitech, planning and executing their ambitious trade marketing plans for the UK with travel to Swiss HQ and European relationship building.I managed a 500k pa client budget, multiple agency relationships, a merchandising team of 15 and travelled.

London, London, GB

London, GB

Oxford, Oxfordshire, GB

Worked on securing local and national publicity for Oxjam and Oxfam’s online shop.

2.1, English And History Of Art

Mini Mba, Marketing

Introduction To Psychoanalytic & Jungian Theory & Practice, Psychoanalysis

Category Management (2 Day Course)

Creative Writing (Evening Courses)

Btec, Diploma In Foundation Studies (Art & Design)

Education record