Will He Email & Phone Number

中国 北京市

Beijing

Beijing

Deliver and enhance Royal Canin’s leading position in the category of Pet Food influencing POS/VET/Breeder channels and Pet owners.Develop channel marketing strategy to drive PPF category organic growth and sustainable sales achievement. Work out and carry out tailor made trade promotion and shopper promotion for each channel.Manage Trade Promotion budget to bring short term returns and A&P budget to build the future.Design and develop Merchandising tool, Planogram and Flagship store & Shop in Shop to promote strong brand visibility & shopping experiences.Work out communication, education campaign and category event & exhibition to recruit & convert Pet Owners.Review monthly & quarterly promotion results and business performance.Lead and train a trade marketing team to serve the business with professional and excellent job.

Beijing City, China

Build up Disney English brand awareness and scale the Walt Disney Company brand image.Develop the Kids English language learning category and shopper marketing strategy to deliver the sales result.Plan monthly above the line marketing campaign and below the line promotion activities to generate shopper and kids show up in the learning center and feel the distinguish Disney experiences. Increase the learning center visibility and ground brand exposure in the center based community, shopping complex.Manage marketing communication channel to increase the portion of high potential shoppers.Review monthly sales performance and marketing activities result bringing with improvement plan.Budget and Track the brand building and marketing expenditure.

Qingdao, Shandong, China

Develop the category management and shopper marketing strategy to drive the category with organic and sustainable growth.Target shopper purchasing behavior and trade diversity to develop annual trade marketing campaigns and tailor made promotion activity.Work out the field execution guideline for each promotion and lead trade marketing team to involve the preparation and follow up the execution.Set up sales target and develop region development plan. Budget and allocate the trade marketing & brand building spend and monitor investment effectiveness.Engage the new product development and innovation project with contribution of feasible analysis of shopper behavior, trade opportunity, margin request, etc.Improve and simplify the working protocols & processes to strengthen effectiveness and efficiency.Complete sales analysis report and post promotion execution review and bring with improvement plans. Manage the third party agencies to coordinate with field sales to implement promotion activities and events.

Beijing City, China

Manage and optimize product portfolio to develop each brand category development strategy.Develop product and trade distribution strategy and annual sales target.Work out each brand annual trade promotion plans and tailor made program to support regional sales achievement.Prepare new product launch plan coming out with business opportunity outlook, distribution plan & budget and trade promotion plan, etc.Budget and allocate trade marketing allowances to each brand and sales unit and monitor the spend usage.Review sales performance and evaluate promotion activity effectiveness with ROI analysis.Engage Field Data Automation Project and initiate marketing function and set up KPI.

Beijing City, China

Follow up annual brand marketing campaigns and localize to each field market unit.Develop new product launch plan with packaging, production preparation, trade events and activities.Organize brand interactive marketing communication campaigns to get ground exposures.Plan tailor made trade promotions for key customers to support field sales.Allocate and track annual A&P spending and sales development funding within the budget.Evaluate the trade event performance and post promotion results and give the findings.

Master Of Science (M.Sc.), Agricultural And Food Marketing

Bachelor Of Science (Bsc), Food Science