As the Chief Executive Officer of Southern Standard, Will is responsible for overseeing all marketing initiatives while also serving as the public face of the company. Our mission is to 'set the Southern Standard' with our classic, refined apparel line.

Will built a following around the love for music by posting new song releases, lyrics, tour updates and more across TikTok, Twitter, Instagram, Facebook and Threads. With over 3,000,000 followers, Will aims to provide a place for the music community to enjoy their favorite songs, while experiencing new music they might not have discovered otherwise.

Created a marketing research project proposal for the Dallas Cowboys that identifies a strategic need, gathers secondary information and outlines a process for gathering additional information. Also, created a sponsor pitch presentation that mined fan data to connect with a potential sponsor and highlight data visualization skills. Created a website redesign proposal for Pet Rescue by Judy. Conducted detailed analysis of current and older versions of their website and reviewed industry trends. Developed a mood board, information architecture report, and a low fidelity wireframe showing suggested layout and content.Developed a brand storytelling presentation for Warby Parker by using brand identifiers such as archetype, personal logo, colors, fonts.Created a public-relations campaign supporting fan awareness for the Atlanta Braves. Extensively researched the information compiled to determine specific, measurable business goals that had the potential to advance the business. Elements included Target Audiences, Messaging, PR Tools, Tactics & Spokespeople.Developed an Intrapreneurial Business Proposal for the Atlanta Hawks. Analyzed industry trends and consumer feedback which led to a compelling proposed internal innovation. Diplomatic consideration was given to internal stakeholders when presenting the solution to management and peer employees.