Will Hossner Email & Phone Number

London, England, United Kingdom

SAP - global social strategy, content ideation and production MSC Cruises - F1 sponsorship social activation for the Abu Dhabi GP

London, England, United Kingdom

Client and project lead for:The Coca-Cola CompanyWeb product for Adult Mixers portfolio (Schweppes / Coca-Cola Signature Mixers / Coca-Cola TM) for Bar and Restaurant customersManaged the design, development and launch of B2B web product enabling bar and restaurantowners to design and order bespoke physical printed menus end-to-end, launched in GB and 5 LATAM marketsInteractive voice service using a functioning Proof of Concept and received 6 figure funding to develop service and launch in market Getir EuropePerformance marketing acquisition content series for 7 European marketsManaging content strategy, ideation, production and transcreation of social media and digital displaycontentIncreased app downloads vs the previous approach by 75%Benefit Cosmetics End-to-end design and development of B2C loyalty app ‘Benefit Loves’Project and client managementLunoCreative strategy for live music sponsorship ‘Luno One’ to associate crypto with live music (London, Koko and All Points East Festival) Social media ideation and content productionDesign and development of web platform for ticket giveaways and Luno One sign-upsIdeation, production and transcreation of performance marketing content activated in 5 marketsResponsible for all project scopes, billings, forecasting and account and project profitability

London, United Kingdom

Business lead for The Coca-Cola Company account on their Coca-Cola TM, Fanta, Sprite and Coca-Cola TM brands in regional, global, and local market capacities. Lead creative, social, digital and integration agency on Fanta and Sprite brand relaunches within Western Europe with responsibility for the strategic alignment of the output from 6 specialist agencies. Led a Client Services team of 7 made up of Account Directors, Senior Account Managers, Account Managers, an Account Executive, and a Social Media Manager. Successful pitch wins on Rubik’s and Saputo Dairy for their digital strategy and social media activity (global and local GB market respectively) and oversight of these accounts.

London, United Kingdom

Day-to-day client lead for:Coca-Cola TM UEFA European Championships sponsorship activation Coca-Cola Company website migration to Adobe AEM launched in over 30 markets. Fanta Europe creative and digital lead agency - creation of audience-brand collaboration platform (Fanta x You) and Halloween activation for three consecutive years including a world’s-first on-pack Snapchat content activation that delivered a 9% average volume sales growth in 14 European markets. SEAT automotive delivering numerous interactive website experiences to support new model launches.

London, United Kingdom

Day-to-day management of:Coca-Cola Olympics London 2012 activation working with Mark Ronson as the global mobile marketing agency responsible for the planning and delivery of a UGC enabled mobile website, a music-making native smartphone application and SMS messaging programme. Cannes Lion award-winning activation activated in over 50 markets. Coca-Cola FIFA World Cup 2014 digital activation responsible for mobile and social including UGC web experience and Powerade and FIFA app in-game messaging strategy. Vodafone UK lead mobile agency managing existing customer lifecycle communications (mCRM). Virgin Media sponsorship property (V Festival) mobile web and ticketing solution at two simultaneous festival sites.The Connection at St-Martin’s SMS donation app

Day-to-day management of:Set up and delivery of Virgin Media mobile marketing (SMS / MMS / Web) to existing customer base, responsible for all mobile lifecycle communications (mCRM). Identified opportunity to use mobile ticketing at a sponsorship property (V Festival) and managed the delivery at two simultaneous festival sites that ran for three consecutive years.

Organisation of weekly workshops, collation of statistical reports and the initial processing of applications from engineers who were applying for chartered accreditation.

EDF Energy account Organisation of an interactive youth forum Media analysis and identifying prospective clients for new business.

Bachelor Of Arts - Ba, Marketing, First Class

Essential Planning Skills, Strategy

Public Relations, Advertising, And Applied Communication