Troff on The Go is our latest addition to be added to The Troff Bistro Cafe operation. Our Mobile Horse Box conversion will offer a range of on site Street Foodies; Chicken Shawarma, Authentic Pizza’s and BBQ Burgers being served to you all on the outdoor deck and surrounding area. We will be attending various country shows and events around the country promoting the brand and focusing on the Chicken Shawarma as a novel foodie to the public.

Working with exclusive products and brands including; Order Vago UK, City Vago and Topup Vago launching in the UK market Q1 2017. These products give merchants and consumers the ability to purchase and order online using state of the art smart phone applications and admin systems tailored to each business. Our core focus is working closely with symbol groups: Booker, Nisa, United, Family shopper, Day Today and unique Speciality brands throughout the UK, offering our state of the art White… Show more Working with exclusive products and brands including; Order Vago UK, City Vago and Topup Vago launching in the UK market Q1 2017. These products give merchants and consumers the ability to purchase and order online using state of the art smart phone applications and admin systems tailored to each business. Our core focus is working closely with symbol groups: Booker, Nisa, United, Family shopper, Day Today and unique Speciality brands throughout the UK, offering our state of the art White Label Software & Technology we now offer business owners. Show less

Since the Companies launch in 2012 we have expanded City Vago into key global markets within the GCC, and UK alongside the creation of its mobile payment gateway solutions. City Vago has also negotiated key affiliations with Booking.com, the worlds leading accommodation website and application and other blue chip International brands.

Joined as part of the pre-opening Executive Management Team in charge of Sales & Marketing for the company’s first 4* Deluxe Beach Resort and Spa in the MENA Region. Responsibilities included developing the resort’s business plan and delivering a robust and defined sales and marketing strategy tailored to the local business environment. The role included managing, implementing and overseeing Front Office departments and assisting the General Manager in all hotel… Show more Joined as part of the pre-opening Executive Management Team in charge of Sales & Marketing for the company’s first 4* Deluxe Beach Resort and Spa in the MENA Region. Responsibilities included developing the resort’s business plan and delivering a robust and defined sales and marketing strategy tailored to the local business environment. The role included managing, implementing and overseeing Front Office departments and assisting the General Manager in all hotel operations.ACHIEVEMENTS Identified target market segments in support of resort’s overall operating budget. Recruited a successful sales and marketing department and front office operations team. Delivered all brand guidelines and material across all of the hotel’s operating departments. Developed and implemented an approved phase two business plan that correctly positioned a first class International resort within a global destination marketplace. Increased the first year’s operating revenue by 40% of turnover in spite of limited Infrastructure. Developed key relationships with all local and International DMC’s in UK, European and Asian markets. Managed and assisted the GM and department heads with daily operations. Re-launched the company’s website and TPI sales channels resulting in 60% online revenue growth in year two. Show less

Using my extensive knowledge of Oman’s hospitality sector, I helped create and execute the vision of a newly established DMC tourism company. I managed the day-to-day operations and furthered existing relationships with developers and hotel chains interested in new opportunities within the country. This included the introduction of Rotana Hotels & Resorts to the Oman market. Elite properties provided on the ground real estate support services and feasibility studies to obtain and deliver… Show more Using my extensive knowledge of Oman’s hospitality sector, I helped create and execute the vision of a newly established DMC tourism company. I managed the day-to-day operations and furthered existing relationships with developers and hotel chains interested in new opportunities within the country. This included the introduction of Rotana Hotels & Resorts to the Oman market. Elite properties provided on the ground real estate support services and feasibility studies to obtain and deliver projects of interest including legal and due diligence consultancy to owners. In addition, I supported the company’s Tourism Division in all Sales, Marketing and Support services in key European cities: Italy, Germany, Switzerland, France, Scandinavia, UK & Ireland. I represented Elite at all International road shows to portray the company’s vision for inbound tourism opportunities and real estate investment. Show less

Working to Oman’s Ministry of Tourism, we focused on attracting overseas investors into the Omani hospitality market targeting ITC leisure, property, hotels and resort development. Delivered a net profit of US$ 3.1 Million for the (ITC) Integrated Tourism Complex division in year two. Set up all S.O.P manuals in the sales and marketing department and supported sales on four developments including The Wave Muscat, Orascom Hotels & Resorts, Muscat Hills Golf & Country Club and The Blue… Show more Working to Oman’s Ministry of Tourism, we focused on attracting overseas investors into the Omani hospitality market targeting ITC leisure, property, hotels and resort development. Delivered a net profit of US$ 3.1 Million for the (ITC) Integrated Tourism Complex division in year two. Set up all S.O.P manuals in the sales and marketing department and supported sales on four developments including The Wave Muscat, Orascom Hotels & Resorts, Muscat Hills Golf & Country Club and The Blue City.ACHIEVEMENTS Developed and defined the sales and marketing strategies with all developers. Implemented international road shows and exhibited at global tourism shows promoting the developer’s projects. Analysed conditions and purchasing power of targeted markets. Oversaw the design and production of all sales material in a budgeted and timely manner. Developed a new sales division by recruiting a dynamic and multi national workforce. Delivered monthly and quarterly sales and marketing reports outlining in detail the developer’s progress and sales returns for funders and Investors. Show less

During my time at the Al Bustan Palace hotel, I worked closely with the DOSM and ran the day-to-day sales operations for the corporate and diplomatic sectors. I recruited, trained and developed an impressive sales team and worked with them to articulate ambitious but achievable targets. We generated new sources of revenue and affected an overall profit increase of 150% within two years for these two sectors.ACHIEVEMENTS Implemented and managed the IHG I.B.P and Revenue Plan in… Show more During my time at the Al Bustan Palace hotel, I worked closely with the DOSM and ran the day-to-day sales operations for the corporate and diplomatic sectors. I recruited, trained and developed an impressive sales team and worked with them to articulate ambitious but achievable targets. We generated new sources of revenue and affected an overall profit increase of 150% within two years for these two sectors.ACHIEVEMENTS Implemented and managed the IHG I.B.P and Revenue Plan in order to position and market the hotel more effectively. Introduced a new sales and marketing company incentive scheme and managed the monthly scope. Reviewed the sales team’s weekly and monthly sales and individual progress reports. Introduced new sales strategies and launched the Oman Business Forum Networking Lunch for corporates. Achieved 60% of the Diplomatic market share and 30% of the corporate market share within 24 months. Responsible for the sales department’s P&L, reporting directly to the EAM. Gained extensive knowledge of the resort’s leisure strategy with the DOSM and supported the Regional DOSM at all International Tourism Road shows and exhibitions. Show less

Whilst at the Macdonald Holyrood Hotel, I was approached by the IHG Hotel Brand in Oman. This was my first posting abroad with an International hotel chain. The role was to re launch the country’s oldest 5 Star Hotel Brand in Muscat and head up the development of its corporate and diplomatic sectors. The objective was to regain market share in light of ground lost during the hotel’s refurbishment and to compete with a number of new hotel chains that were opening including the Grand Hyatt… Show more Whilst at the Macdonald Holyrood Hotel, I was approached by the IHG Hotel Brand in Oman. This was my first posting abroad with an International hotel chain. The role was to re launch the country’s oldest 5 Star Hotel Brand in Muscat and head up the development of its corporate and diplomatic sectors. The objective was to regain market share in light of ground lost during the hotel’s refurbishment and to compete with a number of new hotel chains that were opening including the Grand Hyatt Muscat, Radisson SAS and the Sheraton.ACHIEVEMENTS Developed key relationships with the European diplomatic sectors such as the British & Dutch Embassies. Regained 70% market share in the corporate sectors through the introduction of defined sales and marketing strategies. Achieved an addition of over 11,000 room nights in the second year and 11% growth in the corporate sectors. Awarded the R&R back-to-back Ministry of Defence UK Contract for SAIF SERIA Generating UK 1 Million Pounds in new sales revenue for the property over a period of six months. Obtained the departments Train the Trainer program and managed new sales staff that joined the division. Successfully achieved the hotels overall budget in the first financial quarter post the September 11 tragedy. Introduced the Oman Business Forum monthly networking event for all corporate and diplomatic sectors, raising funds through external sponsorships to fund the cost of each event. Show less

Having successfully achieved my two-year Hotel Management Training & Development programme with Gleneagles Hotel, this was my first role in Hotel Management. I was exposed to all of the operating departments including front of house, reception, C&B, restaurant & bars and event management. I also worked closely with the GM to help manage the daily operations of this well known country hotel.

Awardeda two Year Management Training & Development Programme that provided me with an extensive overview of all hotel operations, processes and leisure management.