Will Kohudic Email & Phone Number

Alexandria, Virginia

Alexandria, Va

Develop, guide and implement association communications and marketing strategies and products, and serve as managing editor of monthly association magazine. Coordinate branding and execution of organizational mission across all communications platforms, including membership marketing, social media, public relations, magazine, newsletters and internal communications. Copyedit magazine, newsletter, and online content, including feature stories, columns, association and legislative news stories, and post all materials to association website and social media sites as appropriate. Coordinate marketing strategy with all departments and prepare departmental budget for presentation at annual Board meeting. Manage relationships with vendors and customers including printers, advertising firm, design firm, affinity partners, software vendors, freelancers, and volunteer authors.Selected Achievements: • Modernized and redesigned newsletters to better co-brand with magazine and offer more substantial content;• Revitalized and expanded association social media presence, greatly increasing public engagement;• Developed prospective member outreach and capture campaigns integrating personalized direct mail and email components with veteran-to-veteran recruiting methods;• Initiated redesign of association magazine and website (www.fra.org) to increase appeal to new demographics; and• Developed program of video educational tools for members to boost recruitment, retention, and outreach.

Ashburn, Va

Oversee development and production of monthly association magazine, other print and electronic publications, and websites, leading a team of editorial and design specialists. Work closely with other executive staff to plan and execute organizational strategic and operational goals for each product and program. Establish annual departmental budget and present to the Board of Directors. Coordinate and implement marketing strategy and external communications with other departments. Manage contracts and daily interaction with external vendors including printers, advertising firm, Web hosts, education partners, freelance authors and designers, and volunteer contributors. Work directly with or advise on all aspects of the organization’s Web presence and technologies. Mentor and guide the professional development of direct reports in areas including editorial procedures and style, writing copy and negotiation, and art selection and design.

Ashburn, Va

Designed, developed, and deployed significant enhancements to the NCMA website. Gained a thorough understanding of association processes, needs, goals, and strategies through developing and administering the association websites. Worked with clients to revitalize existing Web content and develop new methods of communicating with customers and the public. Greatly expanded e-mail communication and marketing to customers, and pioneered new media efforts to increase customer engagement. Worked with directors to define and implement evolving association Web strategies.

Washington, Dc

Lead developer and project manager/team leader of Web-based e-learning courseware products. Created and developed training and educational software for publishing, corporate, and not-for-profit organizations. Conceptualized, designed, and coded state-of-the-art interactive learning and assessment applications using HTML, ASP, SQL, JavaScript, XML, Visual Basic, graphics, video, and audio. Produced and maintained Web-based product support Knowledge Base and resource for instructors, administrators, and students. Provided technical support for Triad products, by telephone and on-site in Ohio, New Jersey, and Michigan. Supervised and mentored a team of four to six programmers throughout development cycles.

Mba, Marketing

Bachelor Of Arts, English Language And Literature, General