As Vice President of PR for Treble in San Francisco, Will is responsible for expanding the agency's presence in his Bay Area home base; partnering with prominent B2B tech accounts on aggressive & intelligent media relations programs; coaching an authentic group of world-class B2B tech professionals; and working with transformative generative AI, cloud native, and cloud infrastructure companies to share their innovations with the world through a diverse and wide-ranging media landscape.

-Expanded Walker Sands’ B2B tech PR department, doubling headcount and adding Media Strategy Group.-Guided profitable growth, improving contribution margin for PR service in consecutive years. Led revenue growth in the west coast market -Led winning pitch teams for several competitive RFP bid processes such as RSA, Amazon Business, Landing AI and Inrupt, among other leading SaaS & enterprise tech brands: AI/ML, Automation, cyber, fintech categories.-Built successful PR narratives & strategies for complex financial transactions - RSA’s Outseer launch, Cyxtera/Appgate spinout -Coached several successful PR executives.-Doubled agency average retainer from 2020 to 2022; added services: media training; messaging; bundled research reports.

-Led Walker Sands’ first geographic expansion: led office openings in San Francisco, Seattle. Designed and implemented Walker Sands’ geographic expansion plan- Oversaw a team of 15 PR professionals across 3 offices on West Coast team-Won competitive PR RFP processes to establish a revenue and geographic foothold: Nintex, Elastic Path, Skedulo, Openx-Implemented several workflow tools such as Slack, Trello, Google Workplace; participate in rollout of Financial Force to modernize PR department digital work

- Design Public Relations strategies and marketing programs for professional services and B2B technology firms, particularly in the IT channel - Public Relations management; Guide scalable partner firm Public Relations for Cisco Systems- Manage, train and expand a growing team of PR professionals- Media Consulting; advise on public relations strategy and initiatives- Assist in expansion of Walker Sands

-Manage high-profile business-to-business PR accounts. Develop client relationships with company executives and key players-Compose comprehensive media outreach strategies, inclusive of timely story ideas, contributed content, thought leadership and all outward facing messaging.-Observe and identify industry trends, key thought leaders, and media contacts-Secure quality placements on regular basis in high-level business, trade and mainstream press and digital outlets

Responsibilities Include:-National and Local Media Campaigns for Franchise Lead Generation-Publicity for new franchise openings -Consumer brand awareness-Social Media Campaigns/Strategies-Press materials development-PR strategy development-Media training for executives and franchise owners-Social media campaigns

-Identified story ideas, interviewed subjects, and reported on news items and public affairs pieces for College marketing Web site.-Assisted in creation of "MediaMinds," a student recruitment segment of site comprised of alumni, faculty, and student personality profiles.-Facilitated growth of "College News" portion of site by conducting interviews and writing/editing features and news articles. -Contributed to alumni engagement efforts with development of social media strategy, including submissions to College's Facebook and Twitter accounts. -Measurable successes included re-engaging long-lost alumni with the College, increasing visits to College Web site, and growing fan base for College Facebook profile.

-Working with media relations team, promoted national football league via media placements and social media strategies.-Composed and distributed daily press releases about game previews/stories, tournament information, and hiring and player selections.-Contributed to league's online presence by updating league Web site daily with results, schedules, staffing, and team information.

-Reported on and wrote feature articles for largest newspaper in central Illinois, including interviewing players, coaches, and assistants on-site at sports events in Champaign County.-Excelled with time management skills and multi-tasking while meeting deadlines and maintaining 17-hour academic course load and 25-hour-per-week retail position.