Senior Editorial Lead
Santa Barbara, California Area
- Promoted three times in two years of employment, increased responsibility on nascent editorial team- Helped build editorial team and sports vertical from ground up; from four writers to a team of 20 writers, editors, content strategists and content marketers- Wrote and edited original data-driven content, primarily for sports vertical on PointAfter.com- Established partnerships with NBA.com and Yahoo Sports after pitching executive editors by phone- Maintained syndication relationships with top publishers (MSN, Sports Illustrated, AOL, Time, Yahoo) - Created Free Agent Quotient (FAQ) metric to project the performance of NBA free agents. FAQ was published/endorsed by Sports Illustrated.- Head recruiter for editorial interns, assisted in recruiting full-time employees for both technical and non-technical roles- Directly managed two staff writers and several freelancers across different verticals (politics, entertainment, education, health, tech, travel)- Used social media apps to generate five-figure followings on PointAfter’s Facebook and Twitter accounts- Editorial team was key catalyst in restoring Graphiq’s traffic after Google Panda SEO algorithm cut traffic by 50% overnight in Sept. 2014. Sports vertical traffic grew from 0 to 1M monthly visitors, monthly stories traffic across all verticals totaled 6M as of July 2016As part of our editorial partnerships, I wrote a weekly sports column for Yahoo that rotated between fantasy football, basketball and general MLB topics depending on the season. I regularly contributed analytical features across all major sports to SI and wrote a weekly data-driven column for NBA.com during basketball season.