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@triggerpointdesign.com
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William Leach is listed as Author of the best-selling book Marketing to Mindstates, 2x CEO, and Behavioral Market Research Expert. at Mindstate Group, based in Dallas-Fort Worth Metroplex, United States, United States. AeroLeads shows a work email signal at triggerpointdesign.com and a matched LinkedIn profile for William Leach.
William Leach previously worked as Founder at Mindstate Group and Best-Selling Author of Marketing to Mindstates at Lioncrest Publishing. William Leach holds Masters, Agribusiness/Applied Economics from Texas A&M University.
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AeroLeads found 2 current-domain work email signals for William Leach. Compare company email patterns before reaching out.
I run a behavioral research firm that helps market research professionals deeply understand their customers' subconscious and use Behavioral AI to design powerful brand strategies and communications that drive customers to buy. Here's my professional life in a nutshell. Simply put...I live and breathe behavioral science market research.After almost 20 years in behavioral insights roles, I left PepsiCo because I knew that marketing research was fundamentally broken, and behavioral science was the solution. To fundamentally change marketing research so that actually works, you need to systematically apply behavioral science to your insights strategy and methods, specifically understanding the psychological "mindstate" people are in when making decisions. So, I went out and built a consultancy and various science-based research methods to identify the subconscious mindstates that actually drive behavior - not nudges.Now, a decade later, I am the world's leading expert on subconscious mindstate research and work with the most innovative brands to uncover new, smart, actionable consumer insights —and use these insights to optimize brand strategy and communications. I am the best-selling author of Marketing to Mindstates: A Practical Guide to Applying Behavioral Design to Research and Marketing. I am also a Behavioral Design instructor at SMU's Cox School of Business BLC and the Texas A&M Human Behavior Lab. Seriously, I love to teach this stuff. This has helped me be featured on Forbes, CNBC, and AppleTV, and a bunch of lectures at various universities. I have a bunch of free resources and training below. FREE Training Video on how to apply mindstate marketing to your business: https://www.mindstatemarketing.com/freeWebsite: www.mindstategroup.comYouTube: Mindstate Groupwill.leach@mindstategroup.com
Listed skills include Consumer Behaviour, Customer Insight, Segmentation, Strategy, and 30 others.
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We specialize in identifying and influencing the nonconscious factors driving consumer behaviors. More importantly, we apply these insights directly into your communications, innovations, and activations to drive exponential growth for your brand.
TriggerPoint is a leading Behavioral Research Consultancy pioneering the tactical deployment of behavioral economics and decision science into marketing, innovation and design. We work on the largest behavioral design problems with the worlds largest companies. Simply put - we use behavioral science to understand and change consumer.
College Station, Texas, US
The Certificate in Applied Behavioral Economics was designed for business leaders across all industries who want to learn how to apply the power of behavioral economics to their business. The Human Behavior Laboratory at Texas A&M University is one of the largest biometrics lab in the academic world, bringing together a transdisciplinary team of leading.
Dallas, TX, US
Boston, MA, US
I contribute articles on behavioral research, behavioral design and mindstate marketing that are published on Forbes.com.
London, GB
Developed and led BrainJuicer's Behavioural Activation Unit to understand and design for behavioral change. Clients included Fortune 50 CPG, Service & Retail on the forefront of utilizing the decision sciences to understand & drive consumer decisions.
Purchase, New York, US
POSITIONS:Director, Shopper Strategy & InsightsGroup Manager, Brand Strategy & InsightsManager, Innovation Strategy & InsightsManager, Shopper Strategy & InsightsMAJOR ACCOMPLISHMENTS:- Led Frito-Lay’s Shopper Insights, incl. a 30,000 sq.ft. Shopper experiment lab. - Won IIR’s 2011 Explor Award for Hedonic Bundling initiative to grow PepsiCo co-purchases..
Irving, TX, US
- Managed TXU’s Strategic Insights focused on Innovation and Equity building.- Managed research initiatives focused on acquiring new residential customers. - Managed research initiatives to build loyalty with existing residential customers.
Juno Beach, FL, US
- Built & managed data mining function & equity tracking.- Redesigned and launched a “power surge” new business venture.
Arlington, Virginia, US
- Combat Engineer & Logistics Specialist: Army Commendation, Army Achievement Medals - Natural Disaster Relief Corps providing humanitarian assistance after catastrophic natural disasters in the U.S.
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William Leach works for Mindstate Group.
William Leach is listed as Author of the best-selling book Marketing to Mindstates, 2x CEO, and Behavioral Market Research Expert. at Mindstate Group.
AeroLeads has found 2 work email signals at @triggerpointdesign.com for William Leach at Mindstate Group.
William Leach is based in Dallas-Fort Worth Metroplex, United States, United States while working with Mindstate Group.
William Leach has worked for Mindstate Group, Lioncrest Publishing, Triggerpoint Design, Human Behavior Laboratory, and Southern Methodist University Cox School Of Business Blc.
You can use AeroLeads to view verified contact signals for William Leach at Mindstate Group, including work email, phone, and LinkedIn data when available.
William Leach holds Masters, Agribusiness/Applied Economics from Texas A&M University.
William Leach is listed with skills including Consumer Behaviour, Customer Insight, Segmentation, Strategy, Shopper Marketing, Marketing Research, Market Research, and Competitive Analysis.
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