Will Leighton Email & Phone Number

London, United Kingdom

Co-owner of independent goalkeeper glove & equipment specialist The One Glove Company. Overseeing all key things brand related for one of the fastest growing glove brands in the world including marketing, social & content strategy, ecommerce strategy, customer retention & relationship, product development, creative direction & production + more.In just a short time frame we have firmly established ourselves as a household UK name in the goalkeeping world that continues to grow at a record rate - quite literally, we have ascended from Non League to the Premier League with countless Professional's relying on our product. Additionally we are now spreading our wings internationally through retail, distribution and licence partnerships.

London, United Kingdom

As Performance Marketing Manager I oversee all key acquisition through our performance based channels including: PPC, Affiliates, Remarketing, Paid Social, YouTube, Display/Programmatic and SEO. With experience both agency and client side I am no stranger to getting my hands dirty in the operational side, with a keen eye for analysis and a bit of a perfectionist. Alongside the expected strategy, budget and team/agency management my channels require, I am also regularly involved in a number of typically ATL channels such as TV, VOD and OOH. With some examples being the direct ownership of the briefing/production of YouTube specific media for paid campaigns, and marrying digital, business and audience data to aid the overall geographic strategy surrounding any OOH campaigns.

London, United Kingdom

London, United Kingdom

Overseeing global PPC strategy and management for multiple labels, markets and products for bwin.party within the gaming/gambling vertical. Outside of typical PPC my role also expanded into additional channels such as YouTube and Paid Twitter, while delivering a number of core essentials to hitting KPIs such as: • Budget and traffic forecasting for major sporting events• Creative strategy, testing and analysis which established best practices for other channels throughout the business • Delivering specific solutions and bonuses to combat competitors (successfully) in the auction driving brand costs up • Regular CLV analysis• Bonus abuse investigation and, in turn, the proposal of alternative bonuses to reduce risk (among other findings translated across the rest of the business)• ROI analysis outside of traditional PPC metrics

Marketing consultant for new leading Football Launcher specialists; Ball Launcher.

London, United Kingdom

Account management, optimisation and expansion. Specifically overseeing a large international gambling client with ESV's multi-national team. Acting as project manager in a centralised role overseeing 6 European markets including the UK, while also being heavily involved in bringing a high level of analysis, testing and insight to the account. Other verticals include Retail.

Managing all SEM and PPC for a local agency specialising in the design and construction of shops, interiors and exhibition stands. As well as SEM/PPC my role also catered to other skill sets which saw me assist the business in the development of the website, SEO, LP & lead gen creative, product photography and producing & directing videos for the company YouTube channel.

Successfully managing a vast network of page one websites & sister sites for CIW PLC (over 30 in total) including: • £100,000+/Year Google Adwords PPC campaign management & optimisation• Landing page design, testing and improvement specifically targeting lead capture• On page and off page search engine optimisation• Managing and visually directing our in-house website designer to achieve the vision and functionality we require (including in assisting with providing graphics and imagery for each project). • Link building campaigns• Managing and building lists as well as creating auto responders to generate visitors to the network of websites and capture leads• In depth keyword research and competition analysis• Updating websites and making additional changes via CMS (Joomla/Wordpress)• Website creation and editing via Wordpress• Newsletter creation • Designing and implementing various graphics, logos, banners and often co-operating with our in-house website specialist to provide graphics for new projects/websites. Of which also include replacing current/old banners and testing various new banners for higher CTR.• Managing company YouTube channel, as well as creating & editing videos and presentations including optimising said videos

Recurring work within Imagination Ltd between ongoing studies.

A Level, Media Studies, Art And Design, Information Technology, Product Design

Gcse A-C, English, Maths, Science, Media Studies, Diploma In Digital Applications (3 Gcse Eqv.)