When I started at Baseball America, I thought it would be a fun place to spend a few years. A few years stretched into more than 20, thanks to a continual evolution in both the company and my responsibilities.I came in simply as a reporter with a bit of editing experience. BA immediately gave me the opportunity to do longer-form writing and editing. As time went on, I added responsibility for managing projects and people. Eventually I found myself running the entire operation, including editorial, production, sales, marketing, circulation, customer service and human resources, with responsibility for the company balance sheet. I learned by doing and getting guidance from outstanding mentors.Baseball America remained challenging not only because of my evolving responsibilities but also because of the people and culture we built. The company also changed, going through multiple ownership groups and growing our product line and revenue. Building a universally respected brand was a team effort that began before me, but it was the challenge that got me out of bed every morning. I’m used to working at a place where all that matters is doing the job right, whenever and however it has to be done.This attitude helped us embrace the digital revolution. For an independent publication that had been limited to a print magazine every two weeks, it was transformational. We developed a paywall long before most other media sites considered them, in February 2001. We jumped into every new medium with enthusiasm and an entrepreneurial spirit because we saw it as a way to grow the business. We found similar success on all major social media platforms, with more than 500,000 total followers across Twitter, Instagram and Facebook.The unifying message is that outstanding content presented in a relevant way to the right people will always be a winning proposition. That goes not just for media companies but for any company, whether speaking to an internal or external audience.