Chief Data & Analytics Officer
Current
Dec 2019 - Present
AeroLeads people directory · profile
Will Lowe Email & Phone Number
Chief Data & Analytics Officer / AI Leader / Board Advisor / DataIQ Top 100 / Mentor
at
Transform
LinkedIn matched
✓ Verified Jul 2026
3 data sources
Profile completeness 86%
Current company
Role
Chief Data & Analytics Officer / AI Leader / Board Advisor / DataIQ Top 100 / Mentor
Location
United Kingdom
Who is Will Lowe? Overview
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Will Lowe is listed as Chief Data & Analytics Officer / AI Leader / Board Advisor / DataIQ Top 100 / Mentor at Transform, based in United Kingdom. AeroLeads shows a matched LinkedIn profile for Will Lowe.
Will Lowe previously worked as Chief Data & Analytics Officer at Transform and Chief Data Officer at Transform. Will Lowe holds Bachelor’S Degree, Business And Management Studies from University Of Bradford.
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Transform
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Profile bio
About Will Lowe
I have over 25 years of experience in consulting organisations on customer-centricity, value creation from data, data science, data regulations and marketing technology. My career began in marketing with Nestle and Diageo before joining dunnhumby where I spent 10 years helping global retailers and brands become more customer-centric and monetise their customer data. I was also the Managing Director of TransUnion's Marketing Division, a credit bureau which is one of the UK’s largest consumer data and digital marketing businesses.I’m now the Chief Data & Analytics Officer at Transform, leading a team of experts to help businesses transform around data and technology using our experience in data, analytics, technology, personalised communications and organisation and cultural change.The demand for our services continues to grow and I’m pleased to have helped many private and public sector organisations deliver large and transformational data and digital projects to help set them up for a more efficient and effective future. Our recent award winning work includes projects looking at the global impacts of misinformation on vaccine hesitancy, helping the UK get to carbon net zero and using AI to help the NHS retain their workforce. I’m proud to have been recognised by DataIQ as one of the Top 100 most influential people in data 6 times.
Current workplace
Will Lowe's current company
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17 roles
Will Lowe work experience
A career timeline built from the work history available for this profile.
Chief Data Officer
Feb 2019 - Dec 2019
Jul 2017 - Feb 2019
Founder
Customers Count
Jul 2016 - Feb 2019
Senior Associate
The Customer Framework
The Customer Framework specialises in helping large organisations deliver profitable business growth by transforming their data-driven Marketing to take advantage of an ‘always-on’, super-connected world. We are a technology and agency agnostic consultancy.
Sep 2016 - Jul 2017
Managing Director Marketing Solutions
Callcredit Marketing Solutions (now TransUnion) provides customer data management, insight and engagement solutions to some of the largest grocery, financial services, utilities, gaming and leisure companies and is an expert in online lead generation and digital marketing.Holding P & L responsibility, integrating acquired businesses, responding to data protection directives, developing new digital capabilities, building an effective leadership team and winning awards.Best Use of Content at UK Search Awards 2015Outstanding Data Provider - B2C at Database Marketing Awards 2015
Jan 2015 - Jun 2016
Head Of Communications And Media For Tesco Markets
dunnhumby monetises Tesco’s media, providing a full service including planning, creative, buying implementation and evaluation. dunnhumby leverages data to deliver increasingly relevant and personal communications to customers, that drive growth for Tesco and participating brands in the 11 countries where they trade.Significant revenue growth in all markets including launching Connect Media in Thailand and integrating BzzAgent, a digital advocacy platform.
Feb 2013 - Dec 2014
Head Of Integrated Media Sales
Integrating all media into one team across Clubcard, Digital, Magazine and in-store with commercial accountability for the total UK media business. Increasing the value of the media and improving the ways of working for all three parties: dunnhumby, Tesco and FMCG suppliers. Developed and launched an integrated media planning service, aligned to Tesco and FMCG supplier priorities which significantly drove incremental sales in store and online and revenue from the media which was later adopted across other international markets.
Mar 2012 - Feb 2013
Clubcard Media Director
Developing the Clubcard programme to increase customer loyalty to Tesco, sales and return on investment for Tesco and FMCG suppliers and revenues to dunnhumby.
Jan 2010 - Mar 2012
Commercial Director
Accountability for accelerating the value for a new retail partner, managing a team based across Italy, the UK and India, working closely with dunnhumby’s CEO and Chairman and Gruppo Pam owners.
Apr 2009 - Dec 2009
Jan 2008 - Mar 2009
Senior Client Director - Proctor & Gamble
Translating shopper data into CRM strategies for P&G’s brands to enable them to make robust investment decisions regarding: launching new products; category management; pricing, promotions, brand positioning and media.
May 2006 - Jan 2008
Client Director
Managing and growing insight and media relationships with multiple large clients including Masterfoods, Coca-Cola, l’Oreal, HJ Heinz, United Biscuits, Arla Foods, EMAP, Marketforce and Frontline.
Dec 2004 - Apr 2006
Uk Brand Manager Rum & Bourbon
Responsible for maximising profit delivery and market share from existing product portfolio across global and local market key priority brands while also delivering NPD within rum and bourbon.
Jul 2002 - Dec 2004
Commercial Planning Manager
Responsible for developing channel plans for the Off Trade Grocers and Off licenses across Guinness, Smirnoff, Bell's, Gordon's and Captain Morgan Rum.
Jul 2001 - Jul 2002
Brand Manager - Branston Pickle
Oct 2000 - Jul 2001
Graduate Programme Assistant Brand Manager And Junior National Account Manager Roles
Completed Nestlé’s graduate programme in Marketing and Sales across various brands and categories.
Sep 1998 - Oct 2000
2 education records
Will Lowe education
Bachelor’S Degree, Business And Management Studies
University Of Bradford
High School
Trent College, Long Eaton, Nottinghamshire
FAQ
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Quick answers generated from the profile data available on this page.
What company does Will Lowe work for?
Will Lowe works for Transform.
What is Will Lowe's role at Transform?
Will Lowe is listed as Chief Data & Analytics Officer / AI Leader / Board Advisor / DataIQ Top 100 / Mentor at Transform.
Where is Will Lowe based?
Will Lowe is based in United Kingdom while working with Transform.
What companies has Will Lowe worked for?
Will Lowe has worked for Transform, Fuel Data, Customers Count, The Customer Framework, and Transunion.
How can I contact Will Lowe?
You can use AeroLeads to view verified contact signals for Will Lowe at Transform, including work email, phone, and LinkedIn data when available.
What schools did Will Lowe attend?
Will Lowe holds Bachelor’S Degree, Business And Management Studies from University Of Bradford.
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