Will Luttrell is a Founder and CEO at Honeycake. He possess expertise in system architecture, open source, mapreduce, hadoop, online advertising and 33 more skills. Colleagues describe him as "Will is one of a kind. An entrepreneur at heart, he is not only a brilliant technologist but also a savvy business person with a knack for understanding customer's needs and addressing them with easy to understand and implement solutions. Will also has an eye for talent and for building and leading strong teams. While demanding, he has a big heart and overall is a joy to work with. I look forward to the opportunity to partner with Will again. " and "Will was instrumental in making Integral Ad Science a success, with a mix of solid engineering, clear strategic vision and great presence in front of clients and targets."