Led campaign development and execution to drive patient volume for a network of co-branded, for-profit urgent care joint ventures in seven territories across five states. Directed agency partners for paid media, public relations, and creative production. Oversaw annual marketing budget process and reported on results to parent boards.

Planned, coordinated, and executed integrated post-promotional analysis for a company with more than $250 million in annual sales and more than 300 domestic locations.Engaged and led cross-functional teams (including IT, FP&A, marketing, and external agencies) to gather insights, synthesize new learnings, and recommend promotion improvements.Used agency feedback and original analysis of consolidated reports to direct multiple agency partners on tactical and strategic changes to digital marketing (SEO, SEM, display, paid and organic social), CRM/email, and on-site UX/UI.Leveraged internal and external analysis to develop customer acquisition strategies that doubled CRM marketable universe in 6 months and increased YoY average transaction value by 30%.Facilitated CRM strategy development by providing email analytics, audience segmentation, and rapid-cycle creative testing to a cross functional team of internal and external marketing SMEs.Supported development of e-commerce marketing strategy by providing marketing analytics and UX/UI results during tests to web developers, e-commerce leadership, and marketing team.Assisted analytics firm and couponing agency in conducting deep-dive analysis on price elasticity and creative asset effectiveness.Partnered with IT colleagues to develop automated reports and conduct in-depth, customer-level analytics.

Provided senior-level leaders and marketing partners with consumer marketing strategies and campaign plans for a healthcare company with more than $4 billion in annual revenue.Managed the onboarding of a new digital development agency and associated digital marketing strategies, partnering with IT, BI, and operations leadership, tripling online appointment bookings in 6 months.Led cross-functional teams to redesign digital marketing strategies for consumer acquisition, customer retention, and content development.Leveraged data provided by digital marketing and web development partners to improve campaign planning and recommend paid media optimizations to campaign managers.Designed and led a cross-functional analytics process to report on marketing campaign successes and opportunities, and presented findings to key stakeholders from business line leadership up to executive team members, which demonstrated marketing ROI at a campaign level for the first time.Led implementation of new CRM and email marketing strategy and became CRM platform SME to develop key analytics processes and reporting automation, demonstrating email marketing ROI for the first time.Worked hand-in-hand with IT and BI teams to develop custom reports and prove marketing attribution.

Managed reporting and analytics to support customer experience strategy development at a healthcare company with more than $4 billion in annual revenue.Led and facilitated cross-functional teams (IT, BI, and operations) to plan, coordinate and execute original analysis, in order to identify strategic opportunities for experience design and customer service programs.Developed automated reporting and delivery of customer experience KPIs to senior-level leaders.Scoped and managed the implementation of new qualitative and quantitative research projects related to customer experience strategy development.Regularly presented results of research and analysis to executive and senior-level leaders, to support goal-setting, strategic initiative prioritization, and new strategy development.Facilitated the RFP process for three survey vendor changes, and managed the back-end data onboarding tasks for each, by partnering with a cross-functional team including IT, BI, finance, legal, and operations.

Working in the customer service office at a hospital gave me experience with CRM systems and developing actionable insights based on reports and analysis

Coached track & field and cross country athletes while enrolled in MBA coursework.

This entry-level position gave me experience managing the production of point-of-sale marketing collateral to support a real estate developer