Will Mcclaran Email & Phone Number

Florida, United States

Brooklyn, New York, United States

Brooklyn, New York, United States

Brooklyn, New York, United States

Clients: Athletic Brewing, BLOCK Training, Centr, Gainful, Hyperice, Hone Health, HYROX, GORUCK, Eight Sleep, Katalyst, Momentous, Myodetox, Padel Haus, Plunge, Runningman, WHOOP

Developed two courses which I currently teach through the Nichols online portal. Currently teaching: - Introduction to Public Relations Writing- Sports Communications- Podcasting Practicum- How Basketball Can Save The World

Tampa, Florida, United States

• Created and implemented communications strategies to leverage external coverage of USL and its properties through proactive media outreach.• Prepared key stakeholders for media interviews, press conferences and speaking engagements. • Identified storytelling opportunities by keeping aware of current news trends and storylines across various industries.• Managed relationships and collaborated on white-label content creation with third-party media partners to be hosted or distributed by USL. • Secured nearly 150 unique earned media pieces highlighting the USL across local, national and foreign outlets, podcasts and trade publications, focusing on topics ranging from stadium development, expansion, corporate partnerships, broadcast, community impact initiatives, consumer products and soccer operations, as well as a dozen speaking engagements for league executives.

New Orleans, Louisiana

• Served as secondary contact for local and national media.• Primary author and editor of department publications.• Maintained statistical databases for franchise. • Organize game-day operations and manage game-day staff.• Worked across multiple departments (Community Relations, Game Entertainment, Corporate Sales, Digital Media, Broadcast) to ensure the execution of projects or sponsorship activation involving players/coaches. • Developed concepts and oversee post-season player performance award campaigns.• Implemented a weekly e-newsletter for local and regional media with up-to-date practice schedules, media availability times and ongoing story lines in an effort to increase media day-to-day media coverage in-season.• Oversaw the development and launch of the department's online press room, and manage the day-to-day upkeep of the site. • Fulfilled internal/external media requests of coaches and players.• Oversaw pre-game and post-game locker room media availability. • Accompanied the organization on team travel and league events (NBA All-Star Weekend, NBA Global Games).• Served as the Western Conference Team PR representative at the 2019 NBA Finals. • Winningest coach in Pelicans media basketball game history

Portland, Maine Area

• Act as team spokesman and primary media contact• Served as executive editor of team publications• Oversaw credentialing of media and facilitate interviews/photo shoots• In lone season with the team, expanded earned media coverage by over 180 percent, securing over 450 unique pieces of coverage spanning print, web, radio and television• Created a weekly e-newsletter for local, regional and D-League media with up-to-date practice schedules, media availability times and ongoing story lines.• Oversaw team's social media channels and official website• Oversaw requests for donations and team appearances• Worked with sales staff to ensure sponsorship activation occurs that involve publications, players or coaching staff.

Portland, Maine Area

• Managed communications efforts and campaigns for a wide array of clients spanning various industries, ranging from local to national, private equity to publicly traded and business-to-business and business-to-consumer• Developed strategy and provided guidance to clients to achieve short-term and long-term communications goals, including, but not limited to, identifying relevant industry trade shows, speaking engagement opportunities and earned media opportunities in an effort to position the client(s) as subject matter experts in their respective industries. • Earned dozens of media hits for clients across the country including network television news affiliate features, contributed articles, interviews and feature articles in trade publications, daily and weekly newspapers, and national publications Client List: ModusLink Logistics, Con-Way, Inc., Blue Tarp Financial, Life Care Funding, Yale Cordage, Miyake Restaurants

Auburn, Maine

• Facilitated all Marketing & Public Relations Efforts for CMO• Oversaw internal communications to 80 employees• Oversaw and created annual marketing budgets for both CMO and Maine Spinecare• Created annual ad campaign calendar• Managed outside creative firm for ad design and set-up• Developed and launched the Great Falls Fitness Seminar Series; An annual public event to promote Sports Medicine at CMO as well as health and wellness in the community• Administered social media platforms and websites for CMO, Maine Spinecare, and the Orthopaedic Institute of Central Maine (OICM), expanding the company reach by over 720 percent• Pitched stories to local, regional, and national media outlets, resulting in over 100 pieces of earned media in Lewiston/Auburn Magazine, Lewiston Sun Journal, Portland Press Herald, Bangor Daily News, MaineBiz, Becker's ASC Review, and on JobsInTheUS.com, WJBQ (97.9 FM) Morning Show, "Day Break" (WGME - CBS) , and "Good Day Maine" (WFPO - FOX).• Coordinated and facilitated events and open houses for physicians, the general public, politicians, and area business owners• Oversaw a $50,000 website re-development project

Portland, Maine Area

• Created coalition of over two-dozen organizations and over 5,000 members for Maine State Building and Construction Trades Council by scheduling and presenting PowerPoint on Responsible Contractor Language.• Created and managed official website and social media platforms for the “Yes to Biddeford Downs” campaign, which had a 4:1 following against competition, and assisted in the 60-40 campaign victory.• Was the primary media contact for the Kevin Joyce for Cumberland County Sheriff campaign.• Organized and coordinated press conferences for clients.• Wrote press releases for clients that were distributed to over 300 media members throughout state of Maine.

Greater New Orleans Area

• Updated and edited statistics and biographical information, as well as assisted in page lay-outs and designs as Associate Editor of the Hornets’ Media Guide for the 2008-09 season.• Managed the James Posey player blog, “Pose Knows” for the 2008-09 season.• Wrote feature articles for Hornets Game Night Program, Hornets Magazine, and Hornets.com.• Wrote “Game Notes,” the PR game night publication viewed by coaches, team management, NBA scouts, and members of radio, television, and print media.• On game day produced credentials, organized media seating, provided teams, television, and Hornets executive staff with in-game statistics, and wrote “Post-Game Notes.”• Composed weekly e-mail blast to Greater New Orleans media highlighting Hornets’ performance, feature articles, schedule for the week, and upcoming community events.

Mba, Sport Management

Bsba, Sport Managment