Will Mcginn Email & Phone Number

London Area, United Kingdom

The home of #GoodInfluence

London, England, United Kingdom

Responsible for all facets of company setup, creator acquisition & brand campaigns. Working with a roster of 10 creators & varied brand network.

• Improved the daily operations for a team of five talent managers. Accountable for onboarding clients, refining agency processes, training resources and cross-functional collaboration with the finance & marketing.
• Optimized talent onboarding process, efficiently welcoming 40 clients. Reduced average onboarding time by 50% and introduced a visual dashboard for streamlined team tracking.
• Automated brand payment tracking and reporting workflow across our CRM (Monday.com). Achieved a weekly 3-hour reduction in data entry per team member.
• Trained two junior talent managers on agency best practices, sharing expertise in talent signing and commercial deals. As a result, 7 clients were signed shortly after training.

• Developed relationships & creative content strategies with 20 influencers across fashion, fitness, entertainment, beauty, and lifestyle verticals. Social media platforms included Instagram, TikTok & YouTube.
• Collaborated with talent management team to surpass $400K in brand deal revenue.
• Pitching, negotiating & executing commercial partnerships with industry-leading brands like Sephora, Gillette, and eBay.
• Crafted a winning pitch deck for micro-level talent book publication. Successfully negotiating publishing and audio rights with two reputable publishers.

London

The Innovation Department recruited me to assist in building MG Empower's new talent management division. In this role, I successfully:🔸 Collaborated with senior leadership to define strategic direction and value proposition.🔸 Pioneered outreach and onboarding strategies to acquire initial clients.🔸 Researched emerging technology in the creator economy for.

London, England, United Kingdom

• Provided comprehensive support to talent managers, handling day-to-day tasks such as event logistics, managing marketing channels, and performing various administrative duties to ensure smooth operations.
• Impacted marketing channels by updating information for 200+ talents, ensuring accurate and current profiles.
• Orchestrated seamless logistics for 15 international talents during London Fashion Week, managing flights, visas, and accommodations to ensure a successful event execution.