A Techstars portfolio company; the first digital-native protective-wear brand, with a mission to protect people and the planet by making safety personal. Safety looks good on you!

Headquartered in NYC and backed by over fourteen years experience, To-Do delivers the expert operational guidance needed by brands, designers and artists to manage a successful, creatively-driven organization. Consider us the answer to your S.O. S. – we strategize, optimize and systemize your business – so that you can focus on the fun stuff!The To-Do team specializes in the end-to-end retail process, from creative conception and production to distribution and sales analysis. We appreciate the delicate equilibrium needed between business acumen and unfettered creativity, but too often we find creative teams weighed down by this balancing act. To-Do is here to fill the gap when strategic road maps, merchandise assortments, inventory control and financial analytics, are not getting the attention they require in order to realize your full potential.We proudly consider ourselves scrappy, go-get-‘em professionals who lead with kindness, enthusiasm and a mean to-do list. Whether you goal to launch an idea from scratch, optimize an established brand or re-evaluate your current position, we are here to help - every step of the way.

A member-led, inclusive global networking community for fashion, beauty, wellness, retail and consumer luxury professionals.

Drove $110M in annual sales across U.S. and Canada (online & in-store). Reported to EVP of Merchandising.• Enacted acute understanding of core customers to develop innovative and profit maximizing seasonal strategies. Presented these to Brand President and EVPs, eliciting key leadership buy-in.• Championed consistent collaboration within cross-functional team (Design; Production; Merchandising; Planning & Allocation; Marketing; Visual) to achieve these seasonal goals.• Proactively built KPI system splitting sales by bucket and computing each bucket’s % contribution so as to review if products were over- or under-performing to strategic expectations. Directly led to $10M add’l quarterly revenue through chase of 80K units of Hawaiian shirts.• Adept at completing projects on schedule and under budget with minimal guidance. In 2019, on a slashed budget of $125K and a limited team, I managed product, logistics, partnerships and marketing for AE’s PRIDE campaign, banking $1.5M (1,100% ROI!) which was 100% donated to It Gets Better. Their single largest donation of all time!• Collaborated with Production to source fabrics, minimize costs and maximize quality. Based on strong “comfy” shirt sales, engineered a softer yet stronger flannel shirt which drove $15M in sls for Fall ‘19. Concurrently used forecast data to bulk buy flannel, saving $200K in cost ($.40/unit).• Analysed daily business vs OTB and executed measured responses to achieve margin $ goals.• Hired, trained, and directly manage a team of three. Led weekly individual check-ins to monitor their goals.

Led Merchandising and Production teams for Men’s and Women’s Apparel & Accessories. Responsible for 60% of the total company’s annual revenue of $17M. Reported to CEO.• Built quarterly business strategies and goals for my team responsible for $10M in annual sales. • Trusted collaborator and advisor to the CEO on Financial, Real Estate, Sourcing, and Marketing projects.• Initiated daily TB with PR/Marketing team to create focused marketing collateral and plans.