Will Mckenna Email and Phone Number
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Host of the Capital Ideas webinar and podcast series. 21 years at Capital Group | American Funds in senior marketing roles, equivalent to Chief Content Officer and Executive Director of Marketing Communications. B2B marketing executive with proven record positioning products and driving sales to top distribution partners and financial advisors.Strategic marketer, with broad experience in brand strategy, product positioning, communications, sales campaigns, advertising and market research. Digital marketing leader, ability to create digital campaigns and optimize the mix of paid, owned and earned media for proven ROI. Deep expertise in financial services and investment management, focused on financial advisor, RIA and institutional market segments. Product knowledge across equity and fixed income asset classes. Entrepreneurial leader, with ability to align senior leadership, sales, marketing, product management, IT and legal functions to affect large-scale change in a complex environment. Excellent communicator and media-trained speaker, experience delivering conference keynotes and hosting video and webinar series.Securities offered through American Funds Distributors, Inc.
Capital Group | American Funds
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Vice President, Head Of ContentCapital Group | American FundsLos Angeles, Ca, Us
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Vice President, Head Of ContentCapital Group | American Funds May 2001 - PresentLos Angeles, Ca, UsLed all sales and marketing communications in Capital Group’s wealth management businessResponsible for financial advisor, RIA and institutional market segments. Led multiple communications campaigns contributing to $185 billion in gross sales in 2016.Led Focus Funds initiative with $19.5B in sales in 12 focus funds, a 38% YoY increase.Led Capital Advantage active-vs-passive effort contributing to industry market share of 13%.Led RIA market communications contributing to $6.5B in sales and 10% YOY sales growth. Repositioned Capital Group | American Funds as an industry thought leader Built high-visibility thought leadership program including content brand Capital Ideas, publishing platform and multi-channel distribution, resulting in enhanced brand position.Took firm from 12th place to 2nd in industry thought leadership position in a single year.Attracted large subscriber base of top-selling advisors, averaging $1M+ in sales.Improved speed to market 5X, from monthly to daily publishing.Built digital marketing capabilities and channels for Capital Group | American FundsDeveloped business case and strategy to launch and then operate multiple marketing channels.Launched Capital Ideas content brand platform, up from 10,000 to 85,000 advisors per month.Launched Asset TV channel, became top-viewed channel with 100,000 views in 2016.Launched Capital Ideas podcast, achieving 15,000 downloads in first month.Grew advisor webinar program 5X from 1,000 to over 5,000 advisors per event.Media-trained speaker, experience delivering conference keynotes and hosting video and webinar series (view video below) -
Vice PresidentMaureen Berman Associates Jan 1997 - Dec 2000Managed all aspects of marketing consulting practice, including business development, pricing and budgets, survey design and implementation, vendor negotiations and client presentations.For a major media company and publisher, ran research programs for national titles, including opportunities in 401(k) participant education for new product strategies.
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AssociateMercer Management Consulting Jan 1990 - Dec 1996UsManaged large consulting projects for Fortune 500 clients, from business development and proposals to executing assignments and presenting recommendations to management and Boards.For a major financial institution, explored new opportunities in 401(k) market, total addressable market, brand position, cost of entry and differentiated value proposition. For a major credit card company, developed affinity marketing program and product offer through conjoint analysis survey.
Will Mckenna Skills
Will Mckenna Education Details
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Princeton UniversityAnthropology -
Hotchkiss SchoolHigh School
Frequently Asked Questions about Will Mckenna
What company does Will Mckenna work for?
Will Mckenna works for Capital Group | American Funds
What is Will Mckenna's role at the current company?
Will Mckenna's current role is Vice President, Head of Content.
What is Will Mckenna's email address?
Will Mckenna's email address is wi****@****oup.com
What is Will Mckenna's direct phone number?
Will Mckenna's direct phone number is +121361*****
What schools did Will Mckenna attend?
Will Mckenna attended Princeton University, Hotchkiss School.
What skills is Will Mckenna known for?
Will Mckenna has skills like Strategy, Integrated Marketing, Marketing Communications, Leadership, Investments, Marketing, Mutual Funds, Financial Services, Asset Management, Sales, Digital Marketing, Social Media.
Who are Will Mckenna's colleagues?
Will Mckenna's colleagues are Zaab Sethna, Rory Searing, Carmen Andrin, Alexa Kim, Gaurang V., Dimitry Drovniachine, Zaki Bouaoudia.
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