- Brand Management - Partnerships

- Partnership Activation- Corporate and Consumer PR- Reactive crisis crisis communications - Social media advice and strategy development

- Worked to build the personal brand of both established and promising young athletes by creating a detailed strategy with key objectives to raise their personal profile and commercial value- This involved proactive and reactive personal publicity, crisis management, social media advice, sponsor demands and management relations - Managed partnership activations, PR and social media for a variety of companies at international events - Managed the agency’s relationship with a high… Show more - Worked to build the personal brand of both established and promising young athletes by creating a detailed strategy with key objectives to raise their personal profile and commercial value- This involved proactive and reactive personal publicity, crisis management, social media advice, sponsor demands and management relations - Managed partnership activations, PR and social media for a variety of companies at international events - Managed the agency’s relationship with a high profile boxing promoter to publicise all their events. This included arranging press conferences, managing media and stakeholders and developing creative stunts to help sell tickets or boost PPV sales- Managed a PR team of three Show less

- Worked on PR campaigns for Sky’s coverage of the Premier League, EFL and International football- Worked on partnerships with Governing Bodies to ensure both parties maximised the conditions of the contract and the relationship- Part of the strategic team working closely with the European Tour to maximise Sky’s role as supporting partner of The British Masters by demonstrating Sky’s investment in the sport and desire to inspire new and existing golf fans- Strong internal… Show more - Worked on PR campaigns for Sky’s coverage of the Premier League, EFL and International football- Worked on partnerships with Governing Bodies to ensure both parties maximised the conditions of the contract and the relationship- Part of the strategic team working closely with the European Tour to maximise Sky’s role as supporting partner of The British Masters by demonstrating Sky’s investment in the sport and desire to inspire new and existing golf fans- Strong internal relationships with areas such as Strategy, Marketing, Online and Commercial to produce PR plans in line with all departments - Strong external relationships with journalists across the national press, governing bodies, talent and talent management - Copywriting of press releases, talent blogs and Q&A briefing documents for talent and executive members of staff - Event planning such as media days, press conferences and press trips Show less

- Proactive pitching of Sky Entertainment shows to secure positive coverage across trade and consumer press- Monitoring the team budget to ensure we hit yearly targets - Project management of press junkets and screening events- Coordinating the Entertainment team’s awards campaign. Required managing upwards to complete application process