Consulting on the software industry, usage within different market segments from SMB through large enterprise organizations. Addressing the competitive space for products including ERP, CRM, HCM, Marketing, CDP, Ai/ML, Field Service, Telecom

- Industry leader in MarTech focused on CDP & CDM custom data management leveraging AI/ML. Gartner MQ Leader- Head of Global Sales Operations overseeing Salesforce admin, RFP and Sales Enablement teams- Competing against Oracle, Salesforce, Adobe, Treasure Data, Amperity, Segment, Pegasystems, MicroSoft- Pipeline & Forecast leader driving pipeline coverage, forecast accuracy and cash flow improvements- Commissions, Budget and Headcount owner maximizing output from multiple teams. - SKO ownership

- Chief of Staff for most successful SaaS line of business in the CX org/Cloud ERP/CPQ/Commerce- Competing in the B2B software space against the likes of SalesForce, Adobe, Pegasystems, SAP. - Support a team of high performing sales people across North America/Canada selling into the Enterprise space (all pre-sales)- Go to Market & territory planning for a nationwide organization - Oversee pipeline management and progression to advance greenfield, digital transformation and expansion opportunities- Incorporating Machine Learning & AI for pipeline progression. - Win/Loss analysis and education- Strategic change management programs to increase rep participation, opportunity progression and product development.

-Go-To-Market planning and managing the latest in SaaS communication products -Partnered with BroadSoft, Polycom, Plantronics and the like to offer the best of breeds offerings to SMB/mid Market organizations in the B2C relationship. -Developed a contact center (CCaaS) offering incorporating SalesForce.com, IBM Watson and workforce management platforms-Extended service internationally focused on NFV-SMS,CRM & WFM integrations to advance offerings beyond voice.

(formerly Broadsoft)-Supported sales teams on Unified Communications (SaaS) initiatives in the global telecom industry.-Oversaw all product marketing efforts around flagship UCaaS product (UC-One).-Developed digital content around flagship product to benefit our customers-Created content beyond data sheets, sales collateral and case studies to further enable sales-Identified and fixed deployment roadblocks, built leadership position in market, refined position vs. competitors. -Attentive to what service providers bring to market to serve their customers. -Looked at horizontal segmentation, segmentation by solution areas, by service provider type, and by vertical markets. -Member of the team involved with contextual intelligence in next generation products. -Spoke at international engagements to evangelize the BroadSoft leadership in cloud communications and the industry-Value Proposition & Positioning collateral development for competitive differentiation-Published in Wireless.com & Microscope (UK)-Co-Authored piece with Gartner Research-Client projects involve large multinational providers like Telstra, Verizon, XO, British Telecom, Cox & many others.-Researched and lead promotion around Mobile Unified Communications-Sales/Marketing enablement engagements for SaaS providers in North America-Target sell-through achievements and activities to measure success with our flagship product-Point person for B2B customers in product launch success-Developed a global customer intelligence program and aligned programs to move than 200+ customers in becoming more successful with the BroadSoft offering. -Analyzed and reviewed marketing collateral and SEO performance for demand generation campaign development

(formerly DSCI)-First Level 6 Pragmatic Marketing Certified-Deployed suite of Hosted Security/IT services including hosted firewall, network, servers and antivirus-Product Development and Market Researcher in the Hosted Communications (VoIP) Arena-Manage cross department product management and roadmap development initiatives-Successful deployment of cloud based Unified Communications (UCaaS) products ahead of all hosted competitors.-SaaS offering named top 5 in the nation by analyst Wainhouse Research-Leader in the deployment of the Broadsoft SaaS platform for B4B hosted video, voice and collaboration products. -Deployed integration products with Salesforce.com, Google and Microsoft products along with mobile apps for both Android and iOS-Member of Growth Initiative & Review Team-Manage competitor research and profitability analysis projects-Developed bundling and pricing strategies -Created and managed quarterly sales reporting to C level management.-Organized sales training on market trends and product initiatives.-Frequent contributor to company blog

-Lead in product introduction and marketing of new lines of LED lighting options in the retail industry.-Responsible for all sales at Savio Lighting and subsidiaries. -Increased close rate by 25% with introduction of new sales procedures. -Increased web & industry exposure for each subsidiary through targeted advertising initiative increasing inbound contact by 20%, client focused collateral & customer service increasing sales by 15% and product placement on television (EMHE) & trade shows (GlobalShop, LightFair, ISA). -Research industry trends to maintain company competitive advantage along with proper exposure to our target market segments increasing market share by 35%. -Train sales staff on product and salesmanship-Incorporated video demonstrations to popular products to increase web exposure and address the social media niche. -Captured major large clients focused directly on targeted industry.-Exhibited at GlobalShop, LightFair, iSign Expo and IWF Atlanta-Provided lighting for episodes of Extreme Makeover Home Edition (Television Show)-Portfolio included brands such as Tag Heuer, Swarovski, Sherwin Williams, Mont Blanc

Art marketing firm that provided sales and marketing services for emerging artistsMarketing: Recruited 100 artists to display work in venues throughout Boston, Rockport and ProvidencetownImplemented customized marketing campaigns which resulted in 50% of salesDeveloped partnerships with local companies to drive sales of both art and store productsSales: Closed 20 sales in the company’s first holiday season