Red Team is a growth strategy consultancy, specialising in solving commercial challenges for ambitious start-up and scale-up businesses (usually VC or PE backed). We perform deep commercial analysis, refine product-market fit, develop value-creation plans, define go-to-market strategies and, most of all, build super high-performing sales cultures.

Leading the commercial and revenue functions for Cloudworkz. Developing commercial strategy refining the sales process, finding new routes to market, managing partners and recruiting sales leaders to take the business forwards. Short term contract.

Helping Cloudworkz transition from a founder-led sales model to a commercially mature SME. Helping with product-market fit, channel development, executive coaching, GTM strategy.

• Grew the global commercial organisation from 90 to 120 staff across seven offices • Managed full P&L.• Architect of a comprehensive commercial transformation program. Built out a new strategic account management function and a dedicated new business sales team. Rebuilt commercial leadership team and implemented new sales methodology based on Challenger. • Drove a significant increase in top line revenues, underpinned by solid account growth and record new logo bookings. •… Show more • Grew the global commercial organisation from 90 to 120 staff across seven offices • Managed full P&L.• Architect of a comprehensive commercial transformation program. Built out a new strategic account management function and a dedicated new business sales team. Rebuilt commercial leadership team and implemented new sales methodology based on Challenger. • Drove a significant increase in top line revenues, underpinned by solid account growth and record new logo bookings. • Managed effectively to budget, without any overspend. • Achieved significant operating leverage with a heavy focus on commercial productivity and margin protection. Show less

Approached by Third Bridge to run a commercial strategy project. The brief was to restructure and grow the commercial team, create a strategic account management program and design a five-year sales strategy.

BMI Research helps clients gain unparalleled insight across 24 industries and 200 global markets, through ‘Total Analysis’, a unique, reflexive approach linking macroeconomic, political, industry and financial market analysis, I lead the global sales organisation with teams in London, New York, Singapore, Hong Kong,Tokyo, Dubai and South Africa, BMI Research is part of Fitch Group, which is majority owned by Hearst.

For more than 30 years, BMI's forecasts, data and analysis has been used by multinationals, governments and financial institutions to guide critical strategic, tactical and investment decisions. Clients include a majority of Global Fortune 500 companies.With offices in London, New York, Singapore, Hong Kong, Dubai and South Africa, BMI Research is part of Fitch Group, which is majority owned by Hearst.I run our European sales organisation.

Asked to relocate to Johannesburg to create a regional headquarters and build a team representing all eight IHS business lines. o Project kick-off was scheduled for March 1st 2015, but the investment plan was placed on hold due to market conditions (oil crash) and impending Markit merger. o Reworked market entry strategy. Wrote the business plan and investment case for the board. o Spent as much time as possible in continent to meet potential channel partners, identify strategic… Show more Asked to relocate to Johannesburg to create a regional headquarters and build a team representing all eight IHS business lines. o Project kick-off was scheduled for March 1st 2015, but the investment plan was placed on hold due to market conditions (oil crash) and impending Markit merger. o Reworked market entry strategy. Wrote the business plan and investment case for the board. o Spent as much time as possible in continent to meet potential channel partners, identify strategic alliances and build government relations. • Continued to successfully lead my Global Strategic Accounts team during this period. Show less

Through the Economics and Country Risk business line, IHS delivers a suite of solutions to help business leaders navigate uncertainty, manage risk in challenging market environments and create macroeconomic scenarios to stress-test their strategic assumptions. I managed a team of senior sales specialists based in five countries. We focused exclusively on IHS's highest-value global strategic accounts across Europe, the Middle East and Africa.During this time I built and executed… Show more Through the Economics and Country Risk business line, IHS delivers a suite of solutions to help business leaders navigate uncertainty, manage risk in challenging market environments and create macroeconomic scenarios to stress-test their strategic assumptions. I managed a team of senior sales specialists based in five countries. We focused exclusively on IHS's highest-value global strategic accounts across Europe, the Middle East and Africa.During this time I built and executed a comprehensive go-to-market strategy with aggressive growth aspirations, which we over-achieved. We outperformed the market and our peer group through systematic program management and strong team engagement. This included:• Developing new revenue streams by taking our new Global Link Model to market. This further strengthened our economic forecasting portfolio with highly sophisticated macroeconomic scenario-modelling capabilities. • Positioning a range of Economic and Country Risk capabilities to existing IHS clients to provide further growth opportunities across our core markets of Energy, Automotive, Aerospace & Defence, Chemicals, Technology and Transportation. • Bringing significant new clients into our book of business, including the largest new business sale in ECR history. Show less

Building on unrivalled coverage of the economic, industry and risk landscape, IHS Economics & Country Risk enables clients to identify growth, plan accurately and navigate market uncertainty. IHS partners with clients to help them identify new trends, size growth opportunities, monitor risk and opportunity ratio, conduct market assessments, plan for alternate scenarios and secure their business continuity. Our solutions enable clients to better allocate resources, capitalize on change… Show more Building on unrivalled coverage of the economic, industry and risk landscape, IHS Economics & Country Risk enables clients to identify growth, plan accurately and navigate market uncertainty. IHS partners with clients to help them identify new trends, size growth opportunities, monitor risk and opportunity ratio, conduct market assessments, plan for alternate scenarios and secure their business continuity. Our solutions enable clients to better allocate resources, capitalize on change and build an integrated, enterprise-wide approach to riskI lead a team of 15 account managers focussed on both Corporate and Government markets and also a dedicated Life Sciences team, selling into the pharmaceuticals industry and associated regulatory bodies. Show less

I was responsible for managing a team of Sales Specialists selling the IHS Jane's portfolio of defence and security intellingence. Our team had the responsibility for new client acquisition and developing new and adjacent markets.

Responsible for managing the revenue derived from IHS Jane's channels within the EMEA region. Targeted to drive sales growth working with strategic partners to deliver Jane's defence and security intelligence to government, military and A&D clients.Identified, vetted, recruited and trained agents, resellers and redistributors to open and develop emerging markets for the IHS Jane's brand.

IHS Jane's provides open-source intelligence and insight to government, military and aerospace & defence clients.Jane's has more than 100 years experience in information gathering, reporting and analysis in the specialist fields of defence, security, public safety and law enforcement.I manage our EMEA Aerospace and Defence team (5 members), and personally look after all Jane's national security accounts in Italy, Israel, Spain and the UN.

Skinkers is a Technical Digital Agency that plans, creates, and manages innovative technical solutions across a broad range of digital media. With an award-winning, talented and highly experienced team based in central London, Skinkers provide an extraordinary understanding of all digital platforms to help bring your online strategy to life on the desktop, on mobile and across social networks. I worked to develop our sports and media channels, bringing on new clients such as the BBC… Show more Skinkers is a Technical Digital Agency that plans, creates, and manages innovative technical solutions across a broad range of digital media. With an award-winning, talented and highly experienced team based in central London, Skinkers provide an extraordinary understanding of all digital platforms to help bring your online strategy to life on the desktop, on mobile and across social networks. I worked to develop our sports and media channels, bringing on new clients such as the BBC, CNN, The Financial Times, Premier League, Wisden, ITV and the Wall Street Journal. Show less

In charge of advertising sales and sponsorships for a flagship product set: ‘Global Telecoms Business.’