• Assisted in managing USA OE accounts including Canfield bikes and Mullet Cycles• Managed over 120 individual Mountain bike dealers• Researched emerging industry trends, new applications, concepts and procedures for clients to update current training curriculum.• Oversaw new business development and customer servicing, including cold calling, networking, marketing, lead generation and account servicing.• Elevated account management by predicting potential competitive threats and outlining proactive solutions.• Exceeded sales goals and market competitions through effective negotiation of product and material pricing, freight and delivery rates and employee payment terms.• Tracked key metrics and developed spreadsheets and data models.

• Increased brand awareness by developing technical and non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.• Managed OE aftermarket Beta USA account• Planned marketing initiatives and leveraged referral network to promote business development.• Developed campaigns and specific marketing strategies for clients.• Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.• Identified appropriate marketing channels and target customers for campaigns.• Maintained high level of understanding of industry standards and trends