Product Marketing Manager
Current- Accomplished product marketing leader with a decade of experience growing revenue and product adoption across small businesses and large accounts. I lead the business-to-business product launches for a.
- Go-To-Market Planning and New Product Launches: My team drives the project management, with visualization as a focus, of business-to-business go-to-markets and new product launches. Specifically for Virtual Blue, I led.
- Marketing Collateral Creation and Sales Enablement: I have led people leaders, individual contributors, and agencies through every stage of marketing collateral creation’s positioning and messaging (brand awareness.
- Marketing Channel Deployment: Post-product launch I partner with our sales force to maximize deployment of collateral with paid marketing channels (paid search, display ads, webinars, etc.), thought leadership content.
- Other Achievements: Project led a Net Promoter Score taskforce to raise our NPS from 15 to 20 across 4.5M members and has led competitive intelligence reports to drive market success. Known for my “bring your pet”.