Will Potter Email & Phone Number

Team leader responsible for wholesale program design, development, and run and maintain for Shell Mobility in the US. My primary focus is to maximize the value of Shell programs, promotions and campaigns with consumers through the various channels the US Mobility business goes to market.

Houston, Texas, United States

I am responsible for leading go-to-market product strategy and ensuring sales enablement pipeline sufficiency to commercially grow the Shell Energy business. My key focus areas include championing process optimization, delivering world-class marketing/brand campaigns into market and driving pipeline growth for prioritized products and solutions.

Houston, Texas, United States

I lead the development and execution of marketing strategies and brand campaigns for key accounts and strategic sectors (Technology, Commercial & Industrial, Manufacturing, Marine) in the Americas to commercially grow our Renewables and Energy Solutions business. This role is focused on helping each of our customers manage their unique sustainability journey and supporting Shell's net zero emissions commitment.

Houston, Texas, United States

• Lead global digital marketing strategy, execution, and analytics efforts for Shell Catalysts & Technologies (SC&T) within Shell’s Projects and Technology organization. • Exceeded marketing campaign-driven sales opportunities and opportunity revenue • Combined 3 affiliated trade-lines into the rebranded SC&T. In recognition, won the business-wide Projects & Technology 2019 Q2 recognition award; the SC&T 04/2019 special recognition award; and the SC&T 11/2018 special recognition award.• Spearheaded strategy, creation, and implementation of up to 20 simultaneously active campaigns. • Launched 15+ account-based marketing (ABM) campaigns, attracting high-value customers through client-specific microsites and targeted LinkedIn content. • Pioneered Shell’s first LinkedIn brand showcase page. Achieved a 112:1 ROI; generated 20M+ brand impressions; and exceeded the industry average for lead completion (+252%), post engagement (+82%), and click-through rates (+80%). • Transformed thought leadership and digital events strategy. Saved 57% in event-hosting costs; increased average event registrations by 167%; and grew average live-event attendees by 100%. • Designed, developed, and launched SC&T’s Shell website in both English and Mandarin• Collaborated with the marketing, sales, and technical teams to develop, test, and communicate customer value propositions for 8+ energy transition (sustainability) products and technologies. • Led digital strategy as a consultant for Shell’s new Energy Transition Campus Amsterdam project

Houston, Texas, United States

• Lead, train and manage team of direct reports• Implemented $3M+ in digital marketing strategies for 70+ clients.• Created, delivered, and executed effective branding, conversion, display advertising, email marketing automation, mobile and social media campaigns, multivariate A/B testing, and PPC, SEM, and SEO strategies.• Increased clients’ average in-bound leads, Grew clients’ average organic traffic sessions, Expanded clients’ e-commerce revenue • Launched 35+ programs and sites from ideation to implementation through optimization• Optimized websites and landing pages in a variety of CMS platforms, including CMS Made Simple, DNN, Drupal, Joomla, Magento, MODX, Squarespace, Weebly, and Wordpress.• Won the Web Marketing Association’s 2016 Mobile Web Award for “Outstanding Achievement in Mobile Development.” • Selected as a featured speaker at Microsoft’s Bing Ads Integrated Strategy Seminar (2017).

Houston, Texas, United States

• See above for key accomplishments.

Houston, Texas, United States

• Sold IT & technology solutions to small and medium-sized businesses. • Successfully sold a variety of products and services, including custom web and application development, hardware and software, managed cloud services, managed IT services, Microsoft Office 365 deployments, and technology project implementation.

San Antonio, Texas Metropolitan Area

• Exceeded sales goals, while successfully converting CEOs and small-business owners into active customers.• Cultivate targeted list of high-value companies and prospects within defined geographic territory.• Cross-sold other ADP solutions to existing clients.

Waco, Texas, United States

• Served as a communications intern, sports department intern, and sports reporter for 1660 ESPN Radio, KWTX News 10 Television, KSAT 12 Television, Inside Baylor Sports, and the Baylor Lariat.• Helped produce the weekly Inside Baylor Sports show; and wrote original content for the Baylor Lariat.• Interviewed head coaches and athletes. • Wrote, edited, and proofread scripts for broadcasts, newscasts, and sports radio shows. Operated teleprompter for live broadcasts.• Shot video of athletic events, and created video highlights using Finalcut Pro.