Will Reilly Email & Phone Number

Murray, Utah, Us

At R1, I transitioned into a role where I led product and growth marketing teams for a diverse portfolio of revenue cycle technologies, assembled through both acquisition and organic development. Since late 2022, I've focused exclusively on growth marketing.I rebuilt a 12-person growth marketing team, significantly increasing employee eNPS. We designed and implemented a buyer-centric marketing strategy that has influenced hundreds of millions of dollars in pipeline. I played a crucial role in aligning our product marketing efforts after a major acquisition, supporting a significant sales enablement initiative that has contributed to ongoing double-digit revenue growth.Additionally, I revamped our marketing operational infrastructure, introducing new marketing automation solutions and establishing greater discipline and consistency in reporting and metrics.

Boise, Idaho, Us

I joined a venture-backed healthcare startup as the VP of Marketing and the first commercial hire, working closely with the CEO as part of the executive team. I was promoted to Chief Marketing Officer and spearheaded an 80% annual revenue growth, scaling the business to a national level and culminating in a $300M exit.In partnership with VC investor board members and the C-suite I co-created and executed the commercial strategy which grew the company to a 10% market share. I built the brand and marketing strategy from the ground up, expanding my team from 1 to 6. Our efforts in delivering impactful messaging, sales enablement, and marketing campaigns played a crucial role in every new client acquisition.I established strong personal relationships with CFOs at major health systems, significantly expanding our client base and earning category leader recognition from KLAS, a prominent healthcare analyst firm. Additionally, I initiated a consumer marketing approach and developed a metrics discipline that grew our platform’s user base from 60,000 to 2.2 million patients, setting industry-first benchmarks for measuring consumer satisfaction with the healthcare financial experience.

Armonk, New York, Ny, Us

I led IBM's product marketing profession worldwide, guiding and developing a community of 1,500 product marketers across IBM business units and geographies. We renamed the profession, re-defined job descriptions and initiated global community learning programs.

Armonk, New York, Ny, Us

I was responsible for shaping IBM's messaging, brand, point of view, and content for its $3B investment in the Internet of Things (IoT). Leading a 20-person team, I managed a substantial budget to create impactful market moments and product launches, influencing over $100M in pipeline annually.Under my leadership, we introduced a new visual identity and redefined our product architecture. My team launched a major global client experience center in Munich. I collaborated directly with key clients and partners up to the CEO level to announce relationships and celebrate successes. Notably, I led the marketing and messaging efforts for IBM’s acquisition of The Weather Company.

Armonk, New York, Ny, Us

As senior state executive I met Idaho senators and congressmen to influence policy on tax, immigration, and cyber-security. I engaged 75 state-wide employees through all-hands events and communications, and met all key local customers in academia, public and private sectors to discuss IBM strategy,

Armonk, New York, Ny, Us

I led industry marketing for IBM's $18B analytics business, managing a team of up to 15 and overseeing the integration of colleagues from two acquisitions while launching new analytics solutions. I was selected to lead IBM’s marketing strategy, messaging, and approach for our data partnership with Twitter.A key highlight of my role was defining and creating a comprehensive two-hour learning program on big data for 150,000 IBMers. I developed the curriculum, coordinated all content, and orchestrated a live presentation hosted by IBM's CEO.This role also marked my first experience in developing a new market category with the IBM Information Agenda. This business-centric framework articulated the value of information management and analytics technologies. The initiative, supported by 200 sales professionals, became a major IBM focus and generated over $1B in license revenue over three years.

Us

I was responsible for Retail and Consumer Products marketing at Ascential Software, articulating our value proposition, meeting clients, speaking at events, and defining our target market and marketing tactics.

Industry solutions executive for Manufacturing, Retail and Distribution industries

Ba, English Literature

Marketing