Will Rothman Email & Phone Number

Philadelphia, PA, US

Product-Responsible for development of commercially viable new product utilizing market data, internally developed costing models to define sellable products with favorable margins. This was for both core and private label SKUs.-Managed factory production for new and updated goods to reflect supply chain realities and negotiated favorable terms with.

Scotts Valley, California, United States

-Led product development from concept to buy-ready product to sell-in and marketing for cycling accessories in: Car Racks, Maintenance and Tools, Gloves, Child Carriers, Computers—categories totaling $15m yearly revenue.-Partnered with multinational mass retailers to develop lines of viable in-store and online products utilizing consumer data and market.

Oakland, California, United States

Initially hired as intern, quickly promoted to production line—with time and experience, role expanded to incorporate operations and service. Most recently, managed the launch and operation of a new service department within the company, Glampervan Install Center.-Built a new service department from zero and managed customer pipeline and execution of work.

• Implement organizational systems utilizing new technology to improve shop efficiency
• Develop improvements to the van design and van build process
• Handle supply-chain logistics and supplier relations

• Perform complex fabrication and manufacturing techniques
• Develop improvements to the van design and van build process

• Learn and perform complex fabrication and manufacturing techniques

San Francisco Bay Area

-Composed long-form pieces promoting the culture of wellness, outlining benefits of products offered.-Conceptualized and launched campaigns that demonstrated a strong awareness of typography, composition and layout.-Consulted on the design and production of illustrations, catered social media posts, and other design projects.-Ensured media generated from.

Greater Chicago Area

∙Compiled lists of potential clients, incorporating extensive research of untapped markets.∙Developed relationships with existing clients through direct outreach and surveys.∙Coordinated and executed delivery of product samples to prospective vendors.∙Assisted in development of brand on social media through creation of graphics and posts/images on Twitter.