Will Sanders Email & Phone Number

Collaborating with executive leadership to align on quarterly strategies, identify growth opportunities, and execute growth initiatives seamlessly across the organization.Developing and implementing marketing and sales strategies that drive customer acquisition, retention, and engagement, while promoting growth in market distribution.Directing and managing internal resources, agency partners, and independent vendors providing creative work on package development, marketing materials, sales materials, public relations, media, and social campaigns.Developing and managing an annual budget, ensuring a marketing plan defined and measured by Key Performance Indicators (KPIs) is executed to reach product sales objectives and other initiatives.Providing leadership to internal marketing team, delegating tasks, setting objectives, nurturing and empowering team members.

Louisville, Ky, Us

Point person for communications while leading day-to-day media execution in the USA & Canada. Led relationships in the USA & Canada with external agency partners to plan and support strategic communications programs that align with business goals. Led the strategy development across paid media, social, online video, CRM, search, website, content, eCommerce, PR, influencer, and large format advertising. Collaborated with key markets and across departments within the USA & Canada to determine what content could be produced globally to increase efficiency and optimize brand communications budgets. Managed the Owned Channel Strategies for Herradura & el Jimador Tequilas: website, social, and consumer email. Ensured communications were aligned with digital and legal media compliance guidelines as well as inclusive and responsible marketing best practices. Ensured all communications adhere to brand positionings, marketing strategies, and tones of voice.Special Projects:Led the digital media & influencer strategy in support of the national product launch of Herradura Legend. Led the creative development of multiple content capture sessions to support Herradura’s Kentucky Derby 149 partnership. Partnered with the RTD team and external partners to support the select market launch of the new el Jimador flavored malt beverage RTD with digital media support.

Louisville, Kentucky, Us

Brands under my direct management included Buffalo Trace, Eagle Rare, 1792, Weller, E.H. Taylor, Stagg, Old Charter Oak, Thomas S. Moore, Bourbon Cream, and Freddie’s Old-Fashioned Soda.Both Eagle Rare (#6) and Buffalo Trace (#7) were named Top 100 Alcohol Brands on Social Media in 2021 by Rival IQ. Deck attached.As part of the Digital Center of Excellence (dCOE), I managed social media for several brands within Sazerac’s bourbon portfolio while also providing support to the dCOE by managing partnership relations and leading the development of training procedures and internal workflows.Set up and optimized brand social media pages including Facebook Global Pages Structure to increase the visibility and reach of social content. Crafted and executed social media strategy through competitive research, benchmarking, messaging, and audience identification. Moderate all user-generated content (UGC) in line with the moderation policy for each brand community. Created editorial calendars and managed the localization and deployment of content to support global market initiatives. Published and shared daily content while interacting with community members in real-time in ways that built meaningful connections and encouraged action. Provided continuous improvement by capturing, analyzing, and reporting critical social data and trends. Delivered subject matter expertise on social media best practices to partners and senior management. Developed internal processes that shape the scope of how team members are trained, brands were onboarded into the dCOE support model, and digital creative needs were developed and executed. Managed partner, vendor, and influencer relationships.

Provided digital marketing and project management services that helped companies build awareness, generate leads, gain a competitive advantage, and capitalize off their online brand reputation all while working more efficiently. My services included the following: Marketing Strategy; Marketing Campaign Development; Content creation; Management of corporate websites, blogs, and social media channels; SEO strategy & implementation; SEM campaign development & management; Email marketing campaign development.

Louisville, Ky, Us

Equity shareholder. Championed digital marketing strategies, social media channels, and continued growth that promoted acquisition. Provided leadership by identifying areas for improved customer experience and digital marketing performance. Led and supported collaborative partnerships with charitable organizations, affiliates, and influencers. Shaped the scope of projects through the development of functional requirements and vision and scope documentation.Developed and implemented a social strategy that grew the Cuddle Clones' social media channels from a start-up with little social presence to a brand with over 500,000+ social followers across all platforms, with engagement scores that outpaced other similar brands (eCommerce, B2C) - by a factor of 3x to 5x.Devised and implemented SEO strategy from a technical and on-page perspective, provided copywriting that highlighted the uniqueness of the brand and its products, and strategized the blog content strategy while authoring several top-performing blog posts.

Louisville, Ky, Us

Contributed to crafting and implementing digital marketing strategies, driving the content marketing initiative, and managing social media campaigns for our clients and company. Responsibilities included the marketing and communication of the brand on Facebook, Twitter, LinkedIn, and the DBS blog; developing marketing plans and proposals; social media campaign development and reputation management; search engine optimization; PPC campaign development; and the creation of monthly analysis and quarterly client reports.

Louisville, Kentucky, Us

Managed custom web development projects by developing project scopes following the Software Development Life Cycle (SDLC) to ensure projects were delivered in a cost and time-effective manner. Managed offshore development team’s day to day development to effectively reach project completion. Cleaned up code, managed content, revised designs, and implemented SEO best practices to ensure client satisfaction.

Louisville, Kentucky, Us

Managed the design of websites around the WordPress platform. Created technical scope and specification documents to ensure timely and effective project delivery. Provided Training to clients on the technical aspects of maintaining their websites. Provided management and oversight to offshore teams performing server migrations to ensure projects were being delivered in a timely manner with the least amount of downtime for the client's website. Compiled and delivered multiple reports that measured various deliverables for senior management.

Master Of Business Administration (M.B.A.), Business Administration

Master Of Science, Management Of Information Technology, Information Technology

Ba, Sociology