My role was is to increase awareness of our brands and what they stand for both spontaneously and prompted, so we had more engaged prospects and increased loyalty. My passion was demonstrated with the ultimate goal of turning fans of the brands into customers and turning customers into advocates. Building efficient, highly effective, exciting and memorable marketing that improved ROI.Key Responsibilities were:· Management of Field Marketing Managers· Reduce overall… Show more My role was is to increase awareness of our brands and what they stand for both spontaneously and prompted, so we had more engaged prospects and increased loyalty. My passion was demonstrated with the ultimate goal of turning fans of the brands into customers and turning customers into advocates. Building efficient, highly effective, exciting and memorable marketing that improved ROI.Key Responsibilities were:· Management of Field Marketing Managers· Reduce overall marketing spend YoY, but increase OTB’s · Work with Chief Marketing Officer and Divisional Operations Directors to develop yearly strategy and quarterly plans. Deliver tactics against this and optimise incorporating bought, owned and earned media channels· Manage and deliver day-to-day marketing needs: sponsorship deployment, events, PR, web maintenance, advertising, social and eCRM strategies· Work with the dealerships and group internet team to optimise lead generation· Ensure smooth delivery of campaigns through first class campaign delivery and in-depth knowledge of the brands· Builds relationships around the franchise and dealerships to ensure sell-in and alignment across the company.· Ensure all brand guidelines (Vertu and Manufacturers) are adhered to FCA/legal compliancy and franchise standards are achieved· Strong focus on measurement and analytics, whilst delivering ROI and increase customer engagement Show less

A full service marketing agency specialising in the automotive sector. I had full responsibility for all aspects of marketing, legal responsibility, strategic/creative input, financial budgeting, running a team of account handlers and working with our clients to ensure we grew their brands while maintaining their strong market position.Key Responsibilities:· Yearly budget planning· Managing a team of Account Managers· Managing all marketing aspects (digital… Show more A full service marketing agency specialising in the automotive sector. I had full responsibility for all aspects of marketing, legal responsibility, strategic/creative input, financial budgeting, running a team of account handlers and working with our clients to ensure we grew their brands while maintaining their strong market position.Key Responsibilities:· Yearly budget planning· Managing a team of Account Managers· Managing all marketing aspects (digital strategy to print strategy)· Ensuring the client keeps within their allocated budget· Overseeing day to day delivery of all client projects· Managing/growing the client relationship· Presenting marketing ideas/strategies· Preparing and delivering pitch presentations for prospective clients· Producing weekly/quarterly finance reports Show less