Most videos target people's eyes and ears–Will aims for the heart. His goal in every video is to give viewers butterflies and goosebumps and bring out the humanity in a project.Will is an Award-winning Filmmaker and Creative Director with 10+ years of experience in commercial advertising. As the Creative Director at Diamond View, he oversees the creative team and is a driving force behind the creative output. He leads from a place of empathy, kindness, and genuine curiosity. Will is involved in every step of the project to make sure the journey from concept to completion is smooth and stays true to the creative vision. He has a diverse brand portfolio across industries such as sports, technology, finance, education, medicine, and non-profits. His skills include Creative Direction, Creative Strategy, Branding, Pitching/Presenting, Video Direction, and Project Management.