interpreting the client's business needs and developing a concept to suit their purposeestimating the time required to complete the work and providing quotes for clientsdeveloping design briefs by gathering information and data through researchthinking creatively to produce new ideas and conceptsusing innovation to redefine a design brief within the constraints of cost and timepresenting finalised ideas and concepts to clients or account managersworking with a wide range of media, including photography and computer-aided design (CAD)proofreading to produce accurate and high-quality workcontributing ideas and design artwork to the overall briefdemonstrating illustrative skills with rough sketchesworking on layouts and artworking pages ready for printkeeping abreast of emerging technologies in new media, particularly design programs such as InDesign, QuarkXPress, FreeHand, Illustrator, Photoshop, 3ds Max, Acrobat, Director, Dreamweaver and Flashdeveloping interactive designcommissioning illustrators and photographersworking as part of a team with printers, copywriters, photographers, stylists, illustrators, other designers, account executives, web developers and marketing specialists