Will Shepler, Mba Email & Phone Number

Los Angeles, California, United States

Pasadena, Ca

Account Director for Panasonic Business, DC Collectibles, Mad Magazine, Learen4Life, Toco Warranty, Industrial Metal Supply, Zenith InsuranceRelationship management, reputation management, product launches, strategic rebranding, market research, core messaging, style guides, logo development, B2B, B2C, UX, mobile-first, website wireframes to build, digital, radio, media production, video production, print, outdoor, tradeshows, CRM, SEO, SEM, social, and analytics.Panasonic• Drove 9k annual sales leads at NAB trade show through annual microsites, Facebook live, digital signage programs, in- show presentations, wall graphics, and video assets • Increased customer engagement 11% in 3 months through innovative CRM nurture campaign for Office Products • Instituted SEO redesign project which resulted in doubled Toughbook website traffic in just 4 months Mad Magazine• Exceeded expectations with cash-positive SEM and social campaign to drive 1k print subscriptions in first month • Cultivated relationship with DC and MAD over 15 months to initiate agency assignmentLearn4Life• Consulted C-suite on annual marketing plan and revenue maximization through new media Toco Warranty• Revitalized ineffective reporting dashboard and communication mechanisms to drive key operations decisions

Greater Los Angeles Area

• Created strategic marketing presentations for international product launches generating $50MM in revenue• Recommended and implemented product launch efficiencies saving $10MM• Forecasted P&L for FY’07 on newly acquired MGM content• Directed M*A*S*H Ultimate Boxset international release generating $3.3MM in revenue• Spearheaded Family Guy test-market study using int’l dubbing in European focus groups• Streamlined international TV research study results for presentation to territory marketing managers

Greater New York City Area

• Leveraged Y&R’s proprietary quantitative and qualitative strategic brand planning tools to identify and recommend consumer relevant points of differentiation, which became the foundation for creative strategy and new campaigns. Major existing client initiatives included Dr Pepper, Alamo Rental Car, and Prego Sauces• The Hilton Hotel initiative resulted in Y&R acquiring new client; Texaco initiative led to an incremental annual spend of $20MM

Greater Boston Area

• Evaluated risks and insured regulatory compliance of Fidelity’s senior management

Merrimack, Nh

• Successfully created and launched marketing programs to increase sales and customer satisfaction• Marketed Fidelity products to global clients, generating 1.4 million of income in May 2003 alone• Earned 1st Place among more than 200 in summer marketing competition over two consecutive weeks• Drove customer migration to internet services (consistently ranked in top 10%)

Mba, Marketing, Entertainment, Advertising

Student government; Undergrad marketing TA

Bachelor'S Degree, Economics

Activities and Societies: Outdoor Emory Leadership; A Capella Singer

High School Diploma, Classical Diploma