eCOGRA is the leading igaming certification specialist. Backed by Private Equity firm, Hanover Investors, the high growth business serves over 200 customers across 40+ jurisdictions from 6 global offices across the US, Europe and Africa.

Board member at the ferry operator connecting Scandinavia with Continental Europe. Working closely with the business and private equity owners (3i, First State Investments and Hermes GPE) to set business strategy, with a particular responsibility for driving digital transformation and customer-centricity.

Provide advisory and consulting services on potential acquisitions / transformations of portfolio companies. Clients include TDR, Bridgepoint, 3i, Sun European Partners, Centerbridge.

Joined as CEO and 10% shareholder to scale the private equity backed D2C builder/operator that owned some of the fastest growing brands in Europe across Health & Beauty and Wellness. Business subsequently sold to Henkel.

Reporting directly to Chairman, CEO and Founder, Hiroshi “Mickey” Mikitani. Responsible for:* Global customer strategy for 1.2BN members* Optimizing multi-$BN spend on loyalty* Global expansion of the ecosystem through partnership and M&A

Extended honeymoon covering US, Japan, Maldives, Thailand, Cambodia, Laos, Vietnam, Uganda, South Africa, Tanzania, Galapagos, Chile and skiing in Europe.

Full P&L ownership for the £300M turnover business (Aimia’s second largest business) driving c.25% of group profit. Managed a team of 250 across all disciplines. * Led complex digital transformation of the brand: in under a year stopped all paper based direct marketing and transforming it to highly targeted omni-channel communications enabling customers to access a far greater number of personalized offers weekly.* Converted whole business to Agile methodology, re-platformed all consumer facing channels, invested in new ‘big data platform’ and machine-learning technology for targeting personalized offers. * Launched a two year disruptive programme to create customer centric culture which resulted in a 33% increase in Nectar’s NPS.* Grew revenue and profit strongly

Tasked with turnaround of failing Loyalty Services business unit across Europe:* Doubled revenue in 3 years* Secured first new business win for business in 8 years with Avis Budget Group joining as the first global client for Aimia and the first on Aimia’s new loyalty platform. Other new clients included Virgin Group and Brakes food services. * Through adoption of new product focused strategy reduced the cost base by 80%.* Overall took the business from being significantly loss making to making a strong positive contribution.

Responsible for growing and retaining all existing Nectar partnerships (c.£250M turnover p.a.). Build strong C-level relationships and renewed all partnerships on better terms.

Responsible for all new commercial relationships, leading strategic, board-level sales engagements, negotiating highly complex, fixed commitment, multi-year contracts.* Exceeded new revenue growth targets in 2009 (first time in 5 years) exceeded all subsequent years. * Signed contracts with over 10 points issuance Partners worth c.£250M. Added largest Partners since launch in multi-year deals for Homebase and British Gas.