Drove product management efforts to strategically redesign account origination fraud prevention and identity verification services, providing customers secure, seamless, low-friction access to loan, deposit, and credit products. Established digital trust as a significant differentiator in the customer experience balancing risk and profitability.

Drove product vision, strategy, roadmap, and the rapid implementation of market-leading B2C & B2B SaaS products across Youth, High School, College, and Professional football markets for an early-stage sports technology start-up. Oversaw 200% YOY growth in B2C SaaS consumer adoption in Youth & High School market. Oversight of B2B strategy, pricing, and growth in the State Association market landing both Texas and Georgia. P&L and annual operating responsibility across all product lines. ● Led engineering, design, support, and legal efforts to rapidly implement and grow 3 market-leading Coach & State Association Tackle Performance, Safety & Certification SaaS B2C E-commerce products in support of growth in the $400M High School Football market● Oversight of artificial intelligence, computer vision, machine learning, and predictive modeling R&D efforts in support of scalable product innovation targeted at the $1.2B quantified athlete, fantasy, and wagering markets● Established standardized processes to evaluate, based on growth objectives and projected ROI, enterprise initiatives to inform prioritization, funding, and cross-functional resource management● Responsible for annual operating plan across Product, IT Operations, IT Applications, Patent, Trademark, and R&D efforts

Drove top line revenue and growth of a diverse portfolio of digital products and capabilities supporting key lines of business, retention, cost reduction. Collaborated with business, clinical, and technology leaders to shape and define digital product strategies in alignment with broader organizational growth and revenue targets. Featured Products· Care Coordination: Directed innovation effort to create a closed network, white labeled, mobile app providing patients w/ multiple chronic conditions a highly engaging suite of personalized tools to directly access care support and achieve personal wellness through gamification, ML, and integrated chat.· Direct Scheduling: Lead digital strategy initiative to provide in-network patients the ability to directly schedule primary, pediatric and specialty appointing resulting in +7 increase in NPS and lower Operational Expense by $420K YoY. · Momentum: Supported creation, from inception to release, extensible Wellness Incentive Solution supporting retention of >$200M employer accounts targeting at improving overall employee well-being. · Communication Preference Center: Drove Marketing effort, from initial concept to launch, of an integrate Salesforce Cloud communication preference center resulting improved customer satisfaction and annual cost savings of $5M in paper-related costs. · Online Bill Pay: Developed the product strategy, roadmap, and drove the launch of online primary care medical bill payment capabilities reducing yearly operating expenses by $2.3M while improving overall customer satisfaction.

Innovative technical lead and system integration architect responsible for supporting the on-time delivery of 20 market-leading B2C web and mobile digital products and services. Accountable for the technical approach and execution of a fully integrated EMR Health Risk Assessment, providing the company with 1st to market advantage. Effectively guided multiple contract teams, transformed executive strategies into detailed product specifications, drove design and quality assurance efforts, and exposed opportunities to leverage existing vendor and organizational IT capabilities to speed up time to market.

Collaborated with stakeholders to define, develop, and launch high-value, customer-focused digital products and services. Created customer personas, use cases, process maps, detailed requirements, functional specifications, and led the development of an SEC-compliant enterprise activity, holdings, and disclosure Pre-Clearance application responsible for auto-decisioning over 30k trades per week. The application included extensive administrative rules engine management capabilities allowing a small team of four to manage the day-to-day operation and performance of the system.