Led all multichannel marketing, advertising, promotion, CRM, and visual merchandising initiatives for Brown Shoe’s Retail Division. Managed a total team of 102 -- including 5 V.P.’s, 8 Sr. Level Directors, as well as client/agency relationships. Developed the go-to-market consumer platform, customer contact strategy, advertising campaigns, and promotion plans that have yielded 3 consecutive years of record setting sales and profit performance. Promoted in 2013 to CMO, gaining additional responsibility for all of the company’s E-commerce activities, advances into digital, mobile app development and launch, social media marketing, and retail/store location planning and design

Championed, launched and leveraged the “Make Today Famous” and “Victory is Yours” brand campaigns – which have dramatically increased the awareness and the overall health of the Famous Footwear brand. Drove double-digit increases in quality perception, reputation, and net impression, while also making marked improvement in BrandIndex score and satisfaction.

Led all brand development and brand management initiatives for Steve & Barry’s Athletic group.

Led all advertising, marketing and promotion initiatives for Liz Claiborne’s Retail Outlet Division. Upgraded the quality of both the strategies and the execution of all outbound direct mail and CRM efforts, as well as the in-store visual merchandising.Promoted in Feb. 2006 to Group VP Marketing of Liz Claiborne’s Direct-to-Consumer (Retail) Group…with responsibility of strategic marketing management and oversight of all multichannel marketing initiatives for LCI retail properties, including: Sigrid Olsen, Mexx, Elisabeth, and all LCI Outlet formats – Liz Claiborne, Lucky Brand Jeans, Juicy Couture, DKNY Jeans, Dana Buchman, Ellen Tracy, and Claiborne Men’s. Managed a total team of 9, including a V.P. and two Sr. Level Directors.

Managed Marketing Team’s full year ’05 action plan – delivering an 11.4x return on investment, while generating promoted sales exceeding $62MM.Contributed to divisional consumer insights via the initiation, execution, and presentation of several organized research efforts – focus groups, demographic surveys, and market basket analyses. Used these as critical components in reinforcing leadership discussions around customer centricity and sharpening focus on execution across the division.

Contributed to the Footstar Athletic Strategic Business Plan by providing the “go to market” platform for Footaction USA and Just For Feet (the company’s core retail concepts - $1.1B retail / 522 stores in total). Provided the direction and leadership to a 14 member marketing department whose responsibility was to: a) build brand presence and awareness for all store concepts; b) develop & execute national promotions with key brands and strategic partners; c) direct the in- store visual strategy -- including product merchandising, POP, and fixture evolution; d) manage the company’s consumer direct database and web/internet initiatives; e) create, implement, and evaluate national, regional, and local media efforts.