Will Smith Email & Phone Number

Edinburgh, Gb

Glasgow, Scotland, United Kingdom

Glasgow, United Kingdom

Edinburgh, City Of Edinburgh, United Kingdom

A Senior lead digital marketer on several key hotel clients, responsible for covering all areas of digital marketing activities, helping clients reach full potential, maximising bookings and revenue while delivering strong ROI. My role has developed to combine elements of Strategy & Insights, supporting Creative teams through delivering data-driven insights through quantitative & qualitative research methods to understand business & user needs, aligning each to create innovative, functional digital products, whilst still managing several high-profile digital clients. Key achievements: • Worked as part of team to win 2 of the biggest projects, delivering high level of revenue for agency• Successfully established and implemented Strategy & Insights function across business• Championed the development of the User Experience function as a chargeable service for the agency• Up-sold CRO activities to various clients, delivering strong, continuous revenue streams for business• Led digital marketing teams to be nominated for several digital awards, including nominations for website design & SEO strategy for The Royal Crescent Hotel & Spa, Bath for the Hotel Marketing Awards 2018Primary responsibilities:• Lead a number of teams to deliver strong performance across a number of clients & digital marketing channels• Project manage a large number of clients, control budgets across all activities, ensure strongest ROI is met • Work closely with senior management delivering compelling arguments & data-led insights for new business• Work with Client Servicing teams to identify opportunities for business development • Run and manage usability labs, focus groups and other exercises • Mentor junior team members, helping them achieve key milestones within their careers

Glasgow, United Kingdom

As part of the Insight’s team, my role was to support a wide range of areas across the business, both internal and external, providing insight to key stakeholders, while helping formulate strategies to continually drive improvements to client’s website performance. An extension of my role was to help deliver a deeper understanding of user behaviour across a wide range of blue-chip clients’ websites and marketing channels, providing context to data insights. Primary responsibilities included:• Working closely with a wide range of teams to deliver key insight in to website and marketing performance• Facilitate and develop recommendations to drive improvements to projects and client key metrics • Work with Client Servicing teams to identify opportunities for business development • Communicate key data points to key stakeholders in a constructive, understandable manner which adds value• Run and manage usability labs and exercises • Develop CRO (AB testing) opportunities and recommendations • Support team members to improve and develop their analytics platform knowledge and experience

Edinburgh, United Kingdom

Employed on a temporary basis, my responsibility was to provide support to the wider marketing team. Primary responsibilities:• Review of content, providing recommendations and guidance to ensure consistency with organisation’s values• Develop and build relationships with agencies and other key third parties • Assist in the development of content migration in preparation of new website launch• Facilitate the delivery of email activities which supported several key campaigns

Edinburgh, United Kingdom

My key responsibilities surrounded developing and implementing clear strategies to build brand awareness within a highly competitive market, delivering strong positive results to the bottom line. I was responsible for creating and implementing the marketing strategy, encompassing several new product developments while leading a small team of Marketing Assistants, providing guidance and support. Primary responsibilities:• Building and maintaining client relationships• Deliver and execute marketing activities and campaigns in line with marketing strategy• Monitor and decide budgetary spend across channels to maximise ROI• Lead small team of Marketing Assistants, providing guidance and support while managing their workloads• Monitor and review outbound messaging and content, ensuring consistency with Logicalware’s brand values• Creating and delivering engaging content in a B2B context• Link building and citation management• Market research for product development road map

Edinburgh, United Kingdom

Part time employment whilst completing my Masters degree (MSc. Business Management with Entrepreneurship)

Professional Diploma Ux Design

Currently studying towards a Professional Diploma in UX Design with UX Design Institute, expected to finish May 2021.

Diploma, Digital Marketing

Master Of Science (Msc) Business Management With Entrepreneurship, Management, Pass

Ba, Business Economics & Financial Services