🤓 Will Tanner 🤓 Email & Phone Number

Salem, Ut, Us

Osceola, Wi, Us

St Louis Park, Mn, Us

Provide digital analytics, data governance, and digital strategy consulting services to numerous ecommerce clients by:- Establishing digital analytics and tracking best business practices to improve data-driven decision-making initiatives- Implementing GA4, tracking, and auditing user behavior via strategic tag management and leveraging data layer functionality- Mapping and creating insightful, actionable Data Studio/Tableau dashboards/reports employing 3rd party API data sources (i.e., Google Analytics, Search Console, Google Sheets, 3rd party platforms, and APIs, etc.) enabling HZTL clientele to track user engagement and improve site conversion and performance

Newbury, Berkshire, Gb

Actively contributing to project management, overall channel efficacy, profitability and impact stakeholder productivity by:- Evangelizing and actively contributing to a data-driven culture while personally managing 57 different clients’ Google Analytics accounts at any given time for our large Fortune 500 company accounts to small scaling startup accounts.- Implementing, tracking, and auditing user behavior tracking via Google Tag Manager.- Augmenting dev/campaign CRO and personalization by creating insightful, actionable Data Studio dashboards/reports employing 3rd party API data sources: (i.e. Google Analytics, Search Console, VWO, Google Optimize, GSheets, Drift, 6sense, Social APIs, etc.) enabling stakeholders to track user engagement and improve site performance.

Objective: I was hired to help grow the business over 1-2 years to a point where the owner could sell. I achieved that objective in six months. -Increased combined onsite & Amazon sales from $1.2M to $1.7M by: -Strategic and data-driven campaign scaling and conversion optimizing Amazon, Google, Social Ad, & email-drip campaigns.-Expanding product line by 233%.-Increasing brand awareness and engagement through successful website redesign & copy/SEO optimization using Google Optimize, Google Tag Manager and Google Analytics.-Increased customer retention by 67% through successful launch of a Customer Advisory Board survey feedback initiative.

Although this start-up venture was unsuccessful, it allowed me to refine my data-gathering/analysis, growth hacking, and project management skills. Some of our projects were:-Successfully conducting product consumption & branding research through 30+ focus groups, testing and validating that research via multiple Google Ads Search campaigns, and hundreds of customer surveys via email. -Authoring a 160 page lighting book for BETA clients to better position themselves to compete against lighting e-Retailers entitled: Feel Better: How Healthy Lighting IS Happier Living. -Strategically rebranding ALPHA clients’ websites via A/B and multivariate hypothesis testing to optimize their positioning messaging and digital strategy. -Screenwriting, producing, and directing a series of lifestyle-inspired product explainer videos and book messaging explainer videos. -Creating a customizable, behavior based, data-driven sales training program for ALPHA and BETA clients based on the effectiveness of consultative selling and storybased-selling.

Established and cultivated a successful inside sales team that grew annual B2B account sales from $1M to $2.3M annually. Spearheaded and increased international account growth by 397%. Successfully increased B2C sales and lead generation by 142% through directing and overseeing numerous Google AdWord and Amazon Ad campaigns. Increased B2C and B2B customer retention and experience by 123% by successfully implementing a CRM system (Salesforce.com).

West Des Moines, Ia, Us

Closed 6-8 accounts on average per month. Increased lead generation by 227% through successful digital marketing campaigns on Facebook and LinkedIn.Increased overall agency customer retention by 67% by efficiently and accurately maintained client records and information in Microsoft Dynamics CRM.

Ogden, Utah, Us

Earned Salesman of the Year Award for 2014 for growing my territory on average 184% a month.Earned the Ionic Achievement Award for consistently hitting and exceeding every monthly goal.Expanded product line growth in existing accounts by 267% on average.Grew new account acquisition by 119% a month via cold calling and warm lead follow-up.

Master'S Degree, Clinical Mental Health Counseling

Mini-Degree (Certification), Conversion Optimization

Mini-Degree (Certification), Digital Psychology & Persuasion

Mini-Degree (Certification), Digital Analytics

Bachelor Of Arts - Ba, Business/Managerial Economics, (Chinese/Chemistry - Double Minor)

Associate Of Arts And Sciences - Aas, General Studies, Chemistry Minor