Will Taylor

Will Taylor Email and Phone Number

Strategic Advisor @ Will Taylor Advisory
Seattle, WA, US
Will Taylor's Location
Seattle, Washington, United States, United States
Will Taylor's Contact Details

Will Taylor personal email

About Will Taylor

I am a Brand Leader with an MBA and multinational experience across the US, SE Asia, UK, Europe, and India for companies like Amazon, Interbrand, and Ogilvy. My expertise includes strategic brand management, creative thought leadership, and organizational transformation, working with key stakeholders to develop and execute their vision.I excel in capturing customer insights to inspire communications, UX, and CX. As a change agent, I leverage relationships and adapt strategies to boost company awareness.As a brand strategist, I am a passionate storyteller with strong interpersonal skills, building authentic trust and empathy. While I am a competent individual contributor, I also lead and develop global, multicultural teams that achieve objectives and optimize profitability.Notable successes include rebranding Fire TV, leading Jardine Matheson's first branding initiative in 180 years, and helping Traveloka raise $400MM.I am an experienced leader in brand transformation, consistently delivering success by driving brand development and awareness, whether directly or through leading high-performing teams.Areas of expertise:Strategic Leadership ✔️ Customer Research ✔️ Product Development ✔️ Storytelling ✔️ Relationship Management ✔️ Research & Development ✔️ Brand Creation / Strategy ✔️ Operational Management ✔️ Creativity & Innovation ✔️ Marketing / Content Strategy ✔️ Business Development ✔️ Critical Thinking ✔️ Problem-Solving

Will Taylor's Current Company Details
Will Taylor Advisory

Will Taylor Advisory

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Strategic Advisor
Seattle, WA, US
Website:
amazon.com
Employees:
500669
Will Taylor Work Experience Details
  • Will Taylor Advisory
    Strategic Advisor
    Will Taylor Advisory
    Seattle, Wa, Us
  • Amazon
    Senior Brand Strategist
    Amazon Apr 2020 - Present
    Seattle, Washington, United States
    Report to Director of Brand for Amazon Devices tasked with developing and managing Amazon’s consumer electronics brands, including Alexa, Kindle, Echo, and Fire TV, respectively, the most popular AI assistant, e-reader, smart speaker, and streaming TV brands worldwide. Key Projects & Achievements◼️ Successfully completed more than 40 brand, naming, and creative strategy assignments working at the intersection of customer research, business strategy, and creative execution.◼️ Led a series of effective strategic initiatives that raised the bar on customer obsession, innovation, and brand strategy, with consumer research identifying significantly more brand awareness.◼️ Built a positive and developing emotional response, 'brand love,' to the products across the business.Skills: Brand Strategy · Branding & Identity · Content Strategy · CX · Process Improvement · Technology
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  • Bts
    Managing Director
    Bts Jan 2019 - Feb 2020
    Singapore
    Led 5 direct reports and matrix-managed a 30-person regional office for this global strategic alignment and culture transformation consultancy, with revenue of $5M, serving Global Fortune 100 companies.Key Projects & Achievements◼️ Developed and led a series of successful transformation programs for multinational clients, including Estee Lauder and Salesforce. Skills: Team Leadership · Leadership & Development · Innovation · Business Strategy · Marketing Strategy · Strategic Planning · Management · Customer Service · Relationship Building
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  • Interbrand
    Director Of Strategy
    Interbrand Oct 2014 - Dec 2018
    Singapore
    Ran complex global programs for the world’s largest branding consultancy, a division of Omnicom Group, managing and developing core clients and new business for the company, reporting to Head of South Managing Director.’Key Projects & Achievements◼️ Led winning pitch to Jardine Matheson (revenue of $40B; 400K employees) for its first branding initiative in 180-year history. ◼️ Created brand and portfolio strategy for Traveloka, an Asian tech unicorn, working alongside leadership to clarify the company's purpose and define areas of focus contributing to $400M fundraising effort.◼️ Developed positioning for Pan Pacific hotel brand (40 locations internationally) devising digital marketing, UX, and CX, resulting in 2018 Travel Weekly award for "Best Regional Hotel Chain."◼️ Led rebranding program for Cycle & Carriage, 1 of Asia's largest automobile dealers, pivoting from retailer to creator of “Exceptional Journeys”: contributing c. 14% increase in profit (to $675M) in 2018.◼️ Won 2016 “REBRAND 100 Global Award” for Biznet (ASEAN telco) rebrand.Skills: Brand Strategy · Branding & Identity · Innovation · CX · Creative Strategy · Market Research · Mentoring & Coaching
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  • Ogilvy & Mather
    Senior Planner
    Ogilvy & Mather Jan 2013 - Aug 2014
    Jakarta, Indonesia
    Senior Planner with strategic responsibility for advertising, branding, digital, PR, and social media divisions for domestic and international brands within SE Asia.Key Projects & Achievements◼️ Led a successful assignment for Google Indonesia, producing multimedia campaign (website, videos, and social media platforms) to promote and brand Google’s initiatives in Indonesia.Skills: Brand Strategy · Branding & Identity · Advertising · Public Relations · Market Research · Creative Strategy · Mentoring & Coaching
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  • Self Employed
    Independent Consultant
    Self Employed Jan 2011 - Dec 2012
    Indonesia
    Operates as independent contributor providing sales, marketing, and branding advisory for pro bono and traditional ‘for-profit’ strategy assignments.Key Projects & Achievements ◼️ Developed corporate identity and messaging for a respected Asian agriculture and energy company in run-up to successful 2013 IPO that raised $200M+.
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  • Ef Education First
    Vice President Of Marketing, Usa
    Ef Education First Jan 2009 - Dec 2010
    Boston, Massachusetts, United States
    Led all marketing efforts for US educational travel business (20K customers, $20M revenue, $2M marketing budget) of world’s largest private education and travel company, responsible for brand management and creative direction, overseeing marketing and messaging across all channels.Key Projects & Achievements◼️ Grew leads by more than 75% in both years and sales by 29% (2009) and 17% (2010) through brand-building efforts at strategic and tactical levels.◼️ Strengthened corporate identity: clarifying core message through focus groups, surveys, and interviews before directing direct mail, advertising, events, and social media efforts. ◼️ Developed “Smithsonian U,” a business and career education program for all employees.Skills: Sales · Team Leadership · Strategic Initiatives · Lead Generation · Project Management
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  • Ef Education First
    Director Of Sales And Marketing, Europe
    Ef Education First Oct 2006 - Dec 2008
    London, Uk
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  • Arenaplex Llc
    Head Of Development And Production
    Arenaplex Llc Feb 2001 - Apr 2005
    New York, New York, United States
    Skills: Creative Development · Project Management · Business Development · Writing · Film & TV
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  • Sony Pictures Entertainment
    Story Editor
    Sony Pictures Entertainment Jun 1999 - Dec 2000
    Los Angeles, California, United States
    Skills: Creative Development · Editing · Problem Solving · Film & TV
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Will Taylor Skills

Creative Strategy Message Development Creative Direction Writing Product Development Team Management Film Production Brand Development Brand Management Management Advertising Email Marketing Direct Marketing Leadership Marketing Communications Sales Digital Strategy Business Strategy Strategy Marketing Strategy Marketing

Will Taylor Education Details

Frequently Asked Questions about Will Taylor

What company does Will Taylor work for?

Will Taylor works for Will Taylor Advisory

What is Will Taylor's role at the current company?

Will Taylor's current role is Strategic Advisor.

What is Will Taylor's email address?

Will Taylor's email address is ch****@****ail.com

What schools did Will Taylor attend?

Will Taylor attended Dartmouth College, Insead.

What skills is Will Taylor known for?

Will Taylor has skills like Creative Strategy, Message Development, Creative Direction, Writing, Product Development, Team Management, Film Production, Brand Development, Brand Management, Management, Advertising, Email Marketing.

Who are Will Taylor's colleagues?

Will Taylor's colleagues are Manuel Delgado, Chandan Kumar, Ivy Gale Rivera, James Gupta, Martina Koubkova, Quincy Shines, Ashwani Mishra.

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