Will Tuttle Email & Phone Number

Redmond, Washington, Us

- Grew Xbox Wire, the official news channel of Xbox, to over 35M pageviews/year, an increase of nearly 700% since Year One. Achieved double-digit YoY growth every year by implementing aggressive SEO practices, growing the site’s social media presence, and working with Xbox Social, Marcom, and Digital teams to promote our content.- Directed editorial strategy for Xbox Wire, implementing best practices and processes to improve workflow and reduce churn while simultaneously growing traffic and reducing costs. Extended these efforts to multiple Xbox teams, also launching sub-sites for ID@Xbox and Xbox Insider on the Xbox Wire backend.- Drove two consumer-facing site redesigns and a backend CMS migration, managing external development teams and working closely with internal partners to ensure full accessibility, privacy, and security site compliance according to Microsoft owned channel guidelines.- Launched international versions of Xbox Wire in five markets (LATAM, FR, DE, BR, and RU), working with local teams to navigate cultural differences and implementing best practices and processes to ensure teams had time and resources to translate articles and create content of their own. Each of these sites has grown more than 300% since their first full year.- Drove owned channel storytelling efforts for dozens of major company moments, from industry events like E3 and gamescom to product-centric beats like the unveiling of Xbox Series X|S and Xbox Game Pass. Wrote blog posts and feature stories to support many of these moments, as well as ghostwriting of many thought leadership posts for Xbox executive team members.- Implemented revenue tracking for Xbox Wire in 2016, then worked with the Microsoft Store team to develop a WordPress module to highlight digital items for sale within articles. Grew revenue to over $25M in 2021, a 500% increase from Year One.

Redmond, Washington, Us

- Worked closely with Comms, Marketing, and Engineering partners across the Xbox Game Studios, Platform, Hardware, and 3PP/ID@Xbox teams to ensure consistent and clear messaging across all of our public-facing communications channels, then socialized that messaging across other teams.- Served as the PR Work Lead on the Gaming for Everyone team, an internal group dedicated to advancing diversity and inclusion (D&I) efforts at Xbox and Microsoft. Drove owned channel storytelling for many events, including the Special Olympics and Girls Make Games camps, as well as recurring moments like Black History Month and our GDC community events.

- Planned, produced, and published multiple content marketing digital magazines and apps for high-profile clients in the video game industry, each with over 500K downloads and counting.- Created and instituted tone-of-voice and editorial guideline documents for clients including EA and NVidia, tailoring them depending on clients' acquisition, retention, and engagement needs.- Worked closely with clients to implement ideal editorial and marketing practices to ensure a high quality product, often across multiple departments and disciplines.- Managed a team of editors and a large stable of freelancers across multiple publications while overseeing the editorial budget. - Used mobile and web analytics tools to measure and track internal and external traffic metrics, including click through, purchase, and conversion rates.- Maintained short- and long-term publishing schedules and editorial calendars, both internally for Dialect and externally for clients. - Evaluated, researched, and pitched potential new clients across the entertainment spectrum, directly resulting in several projects that are currently underway.

Los Angeles, Us

- Increased traffic nearly 60% in 8 months by embracing new types of content while leveraging social media tools to increase visibility.- Engineered and implemented workarounds to support custom quizzes in IGN's content management system, resulting in numerous multi-million pageview features.- Worked closely with internal product and technology teams to redesign and relaunch GameSpy as a feature- and news-driven gaming blog.- Managed both large and small teams of editors, successfully rebounding and re-staffing after several company-wide layoffs. - Used web analytics tools to measure and track internal and external traffic metrics, tailoring GameSpy's content to deliver - Oversaw editorial budget, altering it as needed to maximize overall return on investment, from both a time and money standpoint. - Instituted new editorial guidelines to improve both the site's quality and its search engine optimization, resulting in better rankings in less than 6 months.

Los Angeles, Us

- Increased traffic by nearly 25% in less than 2 years using aggressive community outreach and a successful site relaunch. - Worked closely with PR representatives to secure exclusives and plan coverage for AAA titles.- Managed a team of three editors that included one international employee.- Helped to implement TeamXbox's first blog system and worked closely with Microsoft to leverage Xbox Live data on the site.- Improved the site's standing and visibility with publishers, moving it from a community site to a professional game enthusiast site.- Controlled editorial budget and worked with freelancers to improve editorial quality.

Los Angeles, Us

- Worked closely with PR representatives to secure exclusives and plan coverage for AAA titles.- Planned and executed event coverage for dozens of gaming events including E3, Tokyo Game Show, QuakeCon, and more.- Accepted pitches and assigned articles to freelancers, then edited their work before publishing.- Wrote an average of 4 features, previews, or reviews per week.

Physics

Math, Physics