Will Wetherilt Email & Phone Number

Milwaukee, WI, US

Columbus, Ohio

• Design leadership role responsible for daily people and project management on simultaneous initiatives.
• Creative direction for ongoing brand partnerships across visual communications, copywriting, strategy, and environmental design activations.
• Guidance and thought leadership for brand partners focused on innovation in retail and brand experience.

Columbus, Ohio

• Lead projects for category-redefining retail experience with top consumer brands and retailers.
• Work cross-functionally with various disciplines including Client Services, Strategy and Creative.
• Interface directly with Design leadership at partner brands on high priority retail experience programs.

Greater Milwaukee Area

• Select client examples include: Birchbox, Verizon, Jeep, Oculus, Lenovo, and T-Mobile
• Full service, effective creative direction for Fortune 500 and emerging brands alike.
• Create holistic spaces and experiential activations ranging from budget-constrained in-store displays to 3,000sq ft flagship retail concepts.
• Work directly with brand teams to craft design strategy and trend analysis.
• Create design concepts and presentation-quality visualizations.
• Present to and collaborate directly with brand stakeholders, alongside internal client teams.

St Louis, Missouri

• Work to create net-new and optimized services across Firm offerings for Financial Advisors and clients.
• Facilitate cross-functional workshops, utilizing Design Thinking methodologies.
• Integral in the future evolution of the Firm and establishing Service Design department.

Beaverton, Oregon

• Work with Nike Service & Athlete Experience team to craft consumer and Athlete (store associate) experiences in Nike stores.
• Partner with cross-functional teams to design Services to be executed across Nike-owned and Nike partner stores.
• Design Service journeys, blueprints and toolkits to guide and direct local teams in geo to execute in stores.
• Responsible for distilling research and creating data-driven solutions for consumer experiences.
• Refine existing Services to optimize for consumers and Athletes, as well as create net-new Services and Experiences for store concepts.Placed by Paladin

Greater Milwaukee Area

• Directed all US Beauty design projects, in addition to guiding new business development across organization.
• Generated millions of dollars in new sales as a contractor; won business based on design strategy and concepts.
• Responsibilities included full scale design projects at every phase of process, from initial market research and trend reporting; to high quality 3D renderings and face-to-face client presentation.
• Consistently crafted innovative solutions within project budget; as well as material and production constraints.

Milwaukee, WI

• Lead design projects with a portfolio of brands across a wide variety of industry sectors.
• Managed Consumer Electronics design team beginning in 2014 and successfully helped recruit new talent.
• 3D design and art direction for new clients and activations; engineering and manufacturing consultation; presentation design and client-facing presentation.
• Worked with account teams to generate over $30m in sales based on design in first two years.

Milwaukee, WI

Milwaukee, WI

Acted as lead designer of program and small team for the global roll out of Microsoft Surface at multiple retailers in more than 14 countries, as well as a sweeping reinvention of Windows' presence at retail.

Milwaukee, WI

Bachelor Of Fine Arts (Bfa), Industrial And Product Design

Dean's List

Professional Certificate, User Experience

Bachelor Of Fine Arts (Bfa), Industrial And Product Design, 3Rd Year

Study abroad program Spring 2011