Will Wooten Email & Phone Number

Cleveland, Oh, Us

Senior leader of a globally dispersed sales, marketing, and customer service team. Responsible for all commercial strategy leading to profitable sales growth.• Member of the executive leadership team tasked with operational improvement, M&A, financial growth, driving a cohesive global culture, and succession planning.• Restructured sales organization, to best reflect market dynamics, utilizing different strategies for North America, Europe, and Asia leading to a significant increase in sales and EBIT in 2022.• Expanded distribution network in 8 regions globally, creating new areas of distribution and multi- faceted product line distribution coverage.• Constructed a global incentive plan that drives topline and bottom-line accountability through a globally consistent model.• Built organization’s first sales management system and reporting process which will lead to full CRM implementation within the current year.• Restructured customer service through digitalization, leading to higher customer satisfaction. Resulting actions lowered SG&A allowing for the implementation of an inside sales team. • Launched full global rebrand of the company bringing together four brands under one master brand.• Implementation of a SIOP process facilitating alignment in Operations, Commercial, and Finance.

Pittsburgh, Pa, Us

Owned the business segment strategy while supervising six manager level professionals in account management, field operations, and category management.• Improved profitability 159% within 18 months while overseeing significant revenue by strategically repositioning products, instituting price action, and reduction of costs -20%.• Obtained $1M in future product placement through market analysis and strategic fit in the channel.• Accelerated 2017 gross sales by 9% year over year and produced a 7% increase in profit through new product introduction, strong marketing campaign, and product positioning.• Delivered significant in incremental gross sales, of which half was attributed to new product launches in 2017.• Maximized profits, contributing a large portion of division profits to the Profit and Loss by managing costs, negotiations, and focused on highest profit products.• Grew international business by 46.5% in 2018 with programs inclusive of market research, penetration strategy development, and cross functional departmental management. • Achieved a Gallup employee engagement score 16% higher than division average mentoring a sales management team of six and field organization of 262.• Implemented a strategic marketing programs generating millions of Impressions and Social Engagements, driving a positive ROI and support to meet revenue goals.

Waukesha, Wi, Us

Managed the strategy, growth, profitability, and sales team of Generac’s largest customer in the US and Canada• Achieved a 143% revenue increase over three years, resulting in meaningful volume while maintaining operating expenses, by implementing a strategic sales growth plan and improving profit.• Drove 50% of gross revenue through eCommerce with high ticket products utilizing best in class digital assets and marketing.• Increased profitability 27% in gross margin and a 40% increase in contribution margin placing focus on critical product lines delivering superior profit.• Generated significant incremental sales launching an industry leading line of products.• Realized a large sum of sales of innovative products through cross functional management of marketing and engineering. These efforts led to the 2014 Innovation Partner of the year award from our customer.• Leveraged customer’s installation program and sales force to drive total installation sales by 241% and accessory product sales by 147%. Increased installation from 40% of sales to 57% in 3 years.

Waukesha, Wi, Us

Deerfield Beach, Florida, Us

Led the strategic and tactical operations resulting in strong growth of the top national account in the US and Mexico.• Increased sales revenue by 14.5% (margin growth of 5.65%) from 2008 to 2009.• Lead a 28% increase from 2009 to 2010 with claim rates in tenths of one percent.• Launched 14 new products and 11-line extensions, with revenue greater than $2 million annually, while achieving a price increase (3%) on key items through, effective negotiation and market positioning.• Lowered operational and logistics cost by 3% while maintaining 99% fill rate leveraging cross functional management of a new packaging system.• Managed and mentored a Jr. National Account Manager directly leading to his successful promotion to a leadership role.

St. Louis, Mo, Us

Managed the strategic activities associated with customer account and sales team. • Managed a large sales revenue with consistent annual growth.• Directly responsible for the management of a field sales force including 31 Territory Representatives, 5 District Managers, and 1 National Field Sales Manager.• Responsible for driving all sales, marketing, logistic, and inventory strategies to further Closetmaid’s position within the market

Mba, Business Administration, Management And Operations

B.S., Biology

Operations Strategy