DestinationCore is a PaaS website product built for the Destination and Place Marketing industry. Overseen the development of the product from vision creation, through to BETA development and market launch. Built the team from the ground up to a total of 12, and work cross functionally with developers, project managers, QA testers, sales and marketing support and outsourced third-party development teams. Implemented an agile delivery method to help manage the product development roadmap. Created a collaborative working environment via daily standups, weekly developer showcase, bi-weekly scheduling, backlog grooming, monthly team meetings and regular feedback and product ideation sessions.Responsible for developing client relationships with key stakeholders and facilitating client workshops to define business objectives and KPIs, agree product configuration, estimate budget, define MVP, identify target audiences, develop user personas, managing scope, and create SoWs.KEY RESPONSIBILITIES• Develop and manage product vision• Client services, including workshop facilitation• Use marketing intelligence to inform development roadmap• Build relationships with key industry stakeholders• Identify and develop relationships with technology partners• Oversee sales and marketing operations• Day-to-day management of development and project management teams• Work with project managers to manage product development roadmap• Implement, refine, and improve processes across the entire operation

The Jacob Bailey Group includes three creative agencies - Jacob Bailey, O32, and the Technical Studio. Held the role of Managing Partner & Digital Director for the Technical Studio - the digital and technology department - within the group. Responsible for overseeing website development, digital marketing campaigns and SEO services for both UK and US clients.KEY RESPONSIBILITIES• Work with client facing teams to provide the appropriate client services • Interpret client requirements into deliverables• Work with internal teams to oversee production• Cross functional team management and scheduling• Oversee creation of technical specifications and SoWs• Technical briefings and scope managementSector expertise includes Destinations, Property, Business Improvement Districts, DMOs, Retail, Food and Beverages, Manufacturing, Engineering, Energy, Finance, Transport and Leisure.

Operations Director primary responsibilities included developing consistent group wide processes across all agencies within the group. Account Director key responsibilities were client management, creative campaign development and campaign delivery.KEY RESPONSIBILITIES• Client relationship management• Process improvement• Team management• Campaign delivery• Creative and technical briefing

My duties in my role as Account Director included media and strategy planning print buying, client liaison, creative briefings and overseeing my team.Clients included: Telford Homes, Hopkins Homes and Banner Homes amongst others.

Responsible for selling press advertisements in the East Anglian Daily Times and Evening Star newspapers.