𝗔𝗗𝗩𝗔𝗡𝗖𝗜𝗡𝗚 𝗔𝗜 𝗕𝗨𝗦𝗜𝗡𝗘𝗦𝗦 𝗦𝗢𝗟𝗨𝗧𝗜𝗢𝗡𝗦Drives strategic vision, marketing, and operations for the digital agency specializing in cutting-edge AI and Machine Learning Operations (MLOps) products, solutions, and technologies.𝗣𝗥𝗢𝗙𝗘𝗦𝗦𝗜𝗢𝗡𝗔𝗟 𝗛𝗜𝗚𝗛𝗟𝗜𝗚𝗛𝗧𝗦 / 𝗕𝗨𝗦𝗜𝗡𝗘𝗦𝗦 𝗜𝗠𝗣𝗔𝗖𝗧◑ Leads technology research for the rapid-evolving AI industry, including data privacy, automation, chatbots, deep learning advancements and applications, generative models, reinforcement learning, AI ethics and responsibility, supervised machine learning, and Natural Language Processing (NLP).◑ Drives sales engineering for complex AI solutions; liaises with technology, sales, and client teams to determine customer requirements, product functionality, customized solutions, and establish POCs.◑ Guides product development/roadmap; creates new revenue streams by translating customer technical requirements to determine product differentiation, modeling, market feasibility, and UX functionality.◑ Creates powerful marketing strategies to advance product adoption and build brand identity, including content marketing, digital marketing, brand voice/positioning, and data analytics. ◑ Builds high-performing teams to elevate sales capabilities, customer acquisition, talent/contractor acquisition, and deal structuring/construction.

𝗛𝗜𝗚𝗛-𝗣𝗘𝗥𝗙𝗢𝗥𝗠𝗔𝗡𝗖𝗘 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 Elevates and drives the integrated marketing strategy to expand customer acquisition, lead generation, and pipeline development for the metabolic profiling methodology and coaching service organization. Oversees a core team and selected agencies on all marketing initiatives, partnerships, and campaign execution.𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 𝗛𝗜𝗚𝗛𝗟𝗜𝗚𝗛𝗧𝗦 / 𝗣𝗥𝗢𝗙𝗘𝗦𝗦𝗜𝗢𝗡𝗔𝗟 𝗜𝗠𝗣𝗔𝗖𝗧◑ Redesigned the website, improving functionality, UX, content strategy, and visual design/branding.◑ Qualifies the customer journey, sharpening the lead tracking rate to a 30-day attribution window.◑ Overhauls email deliverability, including segmentation, automated responses, content, and personalization. ◑ Partners with the engineering team to capture top funnel targets with website migration, social media (Facebook /Google), and e-commerce.

𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗜𝗖 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 & 𝗣𝗥𝗢𝗗𝗨𝗖𝗧 𝗣𝗘𝗥𝗙𝗢𝗥𝗠𝗔𝗡𝗖𝗘Oversaw chief marketing strategy, new market discovery, and product management for the human performance and sports science software provider for professional, industrial, and military settings.𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 𝗛𝗜𝗚𝗛𝗟𝗜𝗚𝗛𝗧𝗦 / 𝗣𝗥𝗢𝗙𝗘𝗦𝗦𝗜𝗢𝗡𝗔𝗟 𝗔𝗖𝗛𝗜𝗘𝗩𝗘𝗠𝗘𝗡𝗧𝗦 ◑ Led product management and sales enablement strategy to create sustainable partnerships with top-tier clientele, including the NFL, MLB, NBA, NHL, and the U.S. Armed Forces. ◑ Spearheaded new market discovery; leveraged technology research to untap new markets and customize solutions, including the Corporate Wellness Program. ◑ Partnered with the Design team to redesign new sales enablement materials to effectively engage customers with laser-focused marketing content, messaging, and tools, doubling conversion rates. ◑ Oversaw core team on diverse business functions, including budget planning, customer support, operations, and process optimization, ultimately driving NPS (net promoter score). ◑ Built the inbound sales funnel from the ground up; scaled company-wide, doubling the overall conversion rate by implementing backend improvements.

Designed go-to-market strategy and forecasting models, yielding a net income increase of 25% annually. Oversaw freelance team on social media content/strategy, market research, competitive analysis, and product placement across the fitness industry. Authored original content, messaging, and copywriting for campaigns and company newsletter to reach target audiences and boost customer retention.

𝗛𝗜𝗚𝗛-𝗜𝗠𝗣𝗔𝗖𝗧 𝗧𝗘𝗖𝗛𝗡𝗢𝗟𝗢𝗚𝗬 𝗦𝗢𝗟𝗨𝗧𝗜𝗢𝗡𝗦 Launched the venture-backed start-up designed to create a high-impact consumer solutions technology platform for the assisted living industry, valued at $79B. 𝗕𝗨𝗦𝗜𝗡𝗘𝗦𝗦 𝗩𝗜𝗦𝗜𝗢𝗡𝗜𝗡𝗚 / 𝗗𝗘𝗩𝗘𝗟𝗢𝗣𝗠𝗘𝗡𝗧 ◑ Secured $119k in angel capital; successfully pitched business model to investors. Led a 4+ team of software engineers to build, develop, test, and scale product.◑ Managed B2B and B2C product vision/roadmap via MEAN stack, an open-source JavaScript software for the senior living services app. ◑ Owned outbound sales funnel, delivering client value proposition, achieving 25% market share.