Will Zhang

Will Zhang Email and Phone Number

Director @ Burson
Beijing, China
Will Zhang's Location
Chaoyang District, Beijing, China, China
Will Zhang's Contact Details

Will Zhang work email

Will Zhang personal email

n/a
About Will Zhang

Will has more than 10 years of experience and expertise covering strategic consultancy, B2B/B2C marketing communication, brand storytelling, executive profiling, media relations, issue/crisis management, event management, CSR and ESG, and reputation building. Will is a results-driven strategic communicator, and holds a wide spray of sector experience from lifestyle, aviation, consumer, auto, technology, entertainment, etc. Prior to joining BCW, Will previously worked at Ruder Finn, Weber Shandwick and Fleishman Hillard, and provided PR services for a wide variety of clients. His client portfolio included Boeing, Air China, Cathay Pacific, Bentley, Lamborghini, Volvo, Pirelli, Montblanc, Sennheiser, ISDIN, Perfect Dairy, Li-Ning, Kappa, Clifford Chance, TCL, Lenovo, H3C, OPPO, HP, NetApp, BGI, GSMA and Motorola, etc.

Will Zhang's Current Company Details
Burson

Burson

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Director
Beijing, China
Will Zhang Work Experience Details
  • Burson
    Director
    Burson
    Beijing, China
  • Burson
    Director
    Burson Oct 2017 - Present
    Beijing
    Working Responsibility:· Clients daily communication (As an account leader)and team management· Develop the yearly and quarterly commination plan and review deck· Propose the social campaign planning· Content development (Press release, briefing book, event recap, executive speech, monthly report, etc.)· Event management (Vendor and 3rd party coordination and management)· Media and KOL communication (Build up and maintain the relationship with media and KOL)· Digital project planning and content editing (New social media outreach/ Community communication/ WeChat content output)
  • Ruder Finn
    Consultant
    Ruder Finn Jun 2016 - May 2017
    Beijing
    Working Responsibility:*Media & KOL Communications-Build up and maintain the relationship of auto, luxury, lifestyle, and general media through daily communications & visiting-ADV content creation & layout design coordination, develop the media strategy for the communication objective & projects to deliver the key message and maximize the coverage exposure-Liaison with the relevant media KOLs for WOM, build up and expand the KOLs pool*Day-to- day Communications-Client Liaison: Communicate with client on daily basis, coordinate with client to cooperate with other departments and agencies.-Vendor and 3rd party Management: Control the budget, expense, working process & job allocation*Program Planning-Yearly communication plan developing and management of the significant brand events-Work with in-house PR director on the execution of the PR and media plan to achieve the objective*Content Developing-Draft the content of press release, social content, feature article, briefing book, media Q&A and executive's speech-Draft competitor intelligence, warp-up report and flash report of the events*Project Supporting and Management-Execute the brand and product launch event, road show, press conference and test drive-Negotiate with celebrity agent and coordinate the product shooting with celebrity-Logistic and hospitality management: transportation and freelancer training-Interview coordination for the brand executive and KOLs-Follow up and reporting
  • Weber Shandwick
    Senior Associate
    Weber Shandwick Apr 2014 - Jun 2016
    Beijing City, China
    Working Responsibility:*Clients daily communication *Draft the press release, event report, briefing book, etc.*3rd party management and event on-site support*Built up and maintain the relationship with key media and KOL in IT, lifestyle and mass media)*Digital content editing (WeChat and Weibo content output)*Internal and external communication
  • Fleishmanhillard
    Assistant Account Executive
    Fleishmanhillard Oct 2011 - Apr 2014
    Beijing City, China
    Working Responsibility:*Support the program developing and management *Draft the content of press release, warp-up report of the events*Maintain good relations with celebrity*Coordinate the product shooting with celebrity*Execute the brand and product launch event, Logistic and hospitality management, 3rd party coordination*Build up and maintain the relationship of IT, lifestyle, general media through daily communications & visiting

Will Zhang Skills

Project Management Public Relations Marketing Autocad Tennis

Will Zhang Education Details

Frequently Asked Questions about Will Zhang

What company does Will Zhang work for?

Will Zhang works for Burson

What is Will Zhang's role at the current company?

Will Zhang's current role is Director.

What is Will Zhang's email address?

Will Zhang's email address is wz****@****ick.com

What schools did Will Zhang attend?

Will Zhang attended Anhui University Of Science & Technology, Anhui Agricultural University, The University Of Queensland.

What are some of Will Zhang's interests?

Will Zhang has interest in Travelling, New Technologies, Digital Photography, Tennis.

What skills is Will Zhang known for?

Will Zhang has skills like Project Management, Public Relations, Marketing, Autocad, Tennis.

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