Growing up, I was the kid that took things apart and put them back together, only better. Today, I've become a well-rounded equally creative, analytical, and inspiring problem solver who can build a better mousetrap and hype its performance. These qualities have allowed me to lead under-performing digital (strategy, content, marketing, e-commerce) and digital product divisions into profitable, record-setting multi-million dollar profit centers with multi-million member audiences. I believe the key to unlocking the strength of the digital platforms are these 5C's: Content, Communication, Convenience, Customer Care and Consistency. SPECIALTIES: Brand Strategies, Digital Product innovation, Audience Growth through Storytelling, Monetization on digital platforms and building phenomenally strong performing teams.USING: UX/UI, Behavior Design, Digital Media (Web, Social, Mobile), eCommerce operations: (SEM: CPA/CPL/CPC/CPM), Programantic, Subscription/Auto-Delivery, SEO, Acquisition Marketing, Retention Marketing, eMail & SMS Marketing, Consumer Insight Analytics, Content Conversion, Funnel Optimization, Consumer Engagement, Metric/ROI Analysis, A/B & Multivariate Testing.FUNCTIONS: Digital Marketing (Web, Content, Email, Social, Mobile), Business Development, Optimizing Operations and Systems, Team & Product Development, Vendor Management.
Listed skills include Digital Media, Digital Strategy, Online Marketing, Digital Marketing, and 45 others.