Will Ackerman Email & Phone Number

Los Angeles, Ca, Us

Specializing in leading small to medium-sized businesses to digital channel excellence across a variety of industries and business models. Expertise in amplifying digital reach, brand recognition, audience size, and online revenues through strategic leadership and hands-on delivery of impactful digital strategies, marketing assets, campaign management and digital products. Proven track record in enhancing digital presence and achieving substantial business growth by leveraging data-driven insights and competitive intelligence that drives customer spend, goodwill and loyalty.(Formerly Digital Sky, LLC) Select Clients include: DENSO, Toyota/Lexus, American Media, Inc. (Shape Magazine, Fit Pregnancy, Muscle and Fitness, Men’s Fitness), Sole Mates,Inc. (lillybee.com, Simplysoles.com), inboxfitness.com, Borba, Inc. and Spencer Forrest, Inc. (Toppik.com)

Kirkland, Washington, Us

Architected B2B marketing & PR strategies, leading a 12-person team across global branding, product marketing, PR, and BI. Unveiled key growth avenues across marketing channels achieving a 308% YoY boost in enterprise marketing revenue, a 500% monthly rise in crowd work applications, and securing partnerships with top-tier industry brands and media.Appen is the largest global provider of high-quality training Data for the AI Lifecycle to help organizations build effective AI products and systems at scale. With expertise in more than 170 countries, 235 languages, a global crowd of over 1 million skilled contractors, and the industry’s most advanced AI-assisted data annotation platform, Appen solutions provide the quality, security, and speed required by leaders in technology, automotive, financial services, retail, manufacturing, and governments worldwide.

Santa Monica, Ca, Us

Led Directech Lab's, (a Techstars LA alumni) mobile product strategy, roadmap and customer success through to its acquisition by DirectScale. Pioneered a B2B SaaS Customer Retention/People Intelligence Platform, leveraging AI & machine learning for precision-targeted messaging to reach the right people at the right time with the right message to elevate business growth opportunities. Also delivered a valuable actionable insights dashboard, enhancing client understanding and engagement with their customer base.

Thousand Oaks, California, Us

Created and led the global digital and integrated marketing & digital commerce strategies, user experience, builds and implementation across sites (web/mobile), apps and social platforms for JAFRA, a global direct selling beauty products leader with revenues in excess of half a billion US dollars and present in 18 countries in North America, Latin America, Europe and Asia. Member of the Jafra Leadership Team, Also US Marketing Lead and Mexican market support for SAP business transformation effort to SAP stack including Hybris & Mobile App machine learning/AI project. Click media below to see program impact highlights:

Built, led and grew the digital division’s team, P&L, strategy, marketing, integrated marketing, social media, eCommerce sales and operations for luxury skin care brand BORBA and their associated brand partners. Website redesign and digital strategies:- Received multiple national press mentions. - 35% annual increase in online sale revenues. - 43% increase in average new customer order value. - Grew email list from 35,000 to 300,000 on a skeleton budget. - Earned BORBA’s very first placement on internetretailers.com top ecommerce sites . - Generated over $1,000,000 in incremental online sales by developing and growing digital distribution partnerships including placements on Walgreens.com, Beauty.com and Quidsi's sites.Digital Tools used: Netsuite, Google Analytics, Adwords, Adsense, Webtrends, Share-a-Sale, Commission Junction, Hootsuite

La Crescenta, California, Us

Chief leadership role shifted, after establishing rapid online marketing growth, to building the company's new online entertainment media brands, direct response radio programming and performance KPIs. Recruited and managed talent and production staff. Created radio advertisements and live/recorded morning show segments in the LA and NY markets, responsible for multi-station/network local and national media buys, analyzed returns, adjusted buys and campaign structures for integration with landing page and call center acquisition models. - Models exceeded an average 3.2 ROI. - Built and led self-funding online radio station KarmaAir.com attracting an average of 100,000 monthly podcast downloads.- Attracted celebrity guests in less than 6 months including; Supermodels Annie Morton & Josie Maran, Deborah Norville, Lou Paget, Ed Quinn from Eureka, Ryan Buell of Paranormal State, demon hunter John Zaffis, Emma Caulfield, Tom Lenks of Buffy the Vampire Slayer and Curtis Armstrong (Booger).- Hosts and Programs received exposure on Oprah, The Mike and Juliet Morning show and in the NY Post, People Magazine's StyleWatch, among others.

La Crescenta, California, Us

Led the marketing department delivering innovative marketing, content and media promotional strategies across tv, radio,print and internet in a fast moving start-up environment. Marketing strategies utilizing CPA, CPM, CPC, CPL, CPC models helped to propel primary brand into their product category leader. - New customers and YOY (05- 08) multi-million dollar annual revenues grew by more than 200%.- Email marketing campaign strategies grew active list size from 500k to 1.8MM in 16 months.- Grew and lead the marketing division from 3 to a team of over 20 people. - Innovative marketing programs/landing pages grew customer acquisition >50% - Acquisition costs consistently remained below desired CPA target by more than 25%.- Increased initial order values and customer lifetime value with new direct mail, radio, CRM/loyalty programs, site content, call-center scripts and email newsletter content.

Us

Became General Manager for fifth largest global magazine publisher’s bi-coastal Digital Divisions after 1 1/2 years as a web producer. Oversaw all Celebrity News, Entertainment and Health and Fitness digital division content, subscription, ad sales, business development and technical operations for the billion dollar publishing company. Charged with the simultaneous development of 23 high profiles sites, three mobile applications and online subscription services in celebrity news, automotive, men’s & women’s health, fitness and music.- Monthly organic audience increased from 1MM to 3MM unique visitors.- Negotiated and implemented content syndication deals with Yahoo, iVillage, and AOL. - Grew content syndication reach to over 30,000,000 unique visitors. - Secured new to company blue chip clients building digital content/marketing deals with Warner Brothers, Sony Pictures, Subway and McDonald’s. - Worked with ad sales and circulation to create digital products and integrated marketing programs to enhance print offerings with brands such as Chevy, Ford, Lancome, Dove, The Leukemia & Lymphoma Society and Carnival. Notables:• Forbes.com lists ishape.com and fitnessonline.com as best of the web for 2004, 2005. • Shape.com became one of the largest active online female fitness communities.• Countryweekly.com forums became the most active country music community online.• PC Magazine names weeklyworldnews.com one of the best sites of 2003.• Viral Marketing efforts get picked up in the WSJ, Shift Magazine, Hollywood Reporter, Business Week and flooded the web on active social sites.

Us

Newark, Nj, Us

Created the off ice and period break entertainment for the at home New Jersey Devil hockey games. Position was proclaimed the "7th man on ice". - Directed, produced and edited all jumbotron videos, game recaps, quiz sheets and fact sheets.- Built relationships with agents, managers, talent & celebrities to secure anthem singers.- Created game breaks and events blueprints for Fox TV and Meadowlands game night crews. - Played the best music in the NHL for game time breaks, goals and other moments of impact.Result of 1999-2000 season: #1 Team in NHL Playoffs: Stanley Cup Winner!